Response analysis: Increase the success of your campaigns!
What characterises the respondents to your marketing campaign? What was successful for whom and which target group most clearly decided in favour of your offer? Analyse this with us! Based on your new customer and responder address databases (e.g. from postal mailings, e-mail or cross-channel campaigns) and our additional address-qualifying data from the AZ DIAS audience targeting system, we give you an insight into your newly acquired target groups and thus the success of the respective reach or channels you have used for this purpose.
We develop a customised evaluation model for you that uses a corresponding quality value (marketing-related score) to evaluate each future addressable person in terms of their similarity to the typical or best responders and thus the extent to which they are suitable for a particular campaign or not. If a model already exists from a customer analysis, it can be further optimised based on the current performance measurement.
This allows you to focus your future campaigns on the people who are most likely to be successful.
Each campaign optimises the next:
Know which target groups were best reached with the marketing channel used
Even more targeted market approach thanks to score-optimised evaluation and selection of comparable reach in terms of response probability and affinity to your offer
Use of the unique feature spectrum from AZ DIAS, which shows in maximum detail what moves your responders
Development of response-affine marketing personas for more targeted marketing strategies/creations
Differentiated or combined development or optimisation of existing scorecards
Increasing the quantitative and qualitative response to reach campaigns
Targeted cross-channel optimisation
Enrichment of your own customer database with calculated score values
Optimum budget utilisation for upcoming marketing campaigns
Sustainably successful and profitable new customer acquisition
Learn from the target group structure of your reach campaigns and align future campaigns accordingly!
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