Shopping basket analysis: Generate added value from customer data!
What your customers (would) prefer to buy
AZ Direct's shopping basket analysis tells you which offer and product combinations your customer base prefers. Our data scientists take a close look at your existing transaction data and create detailed analyses of your customers' purchasing behaviour.
In addition, the direct correlations between this data and the associated typical customer profiles are analysed. For this purpose, the more than 600 address-qualifying characteristics on socio-demographics, psychographics, consumption, household and income structures from the AZ DIAS audience targeting system are included in the analysis.
The shopping basket analysis is the basis for your optimised, customer-centric alignment of future marketing and sales measures - especially when it comes to cross-selling and upselling.
Shopping basket analysis - your benefits:
Recognise what the best combinations and placements of products look like from the user's perspective
Recognise top-selling products more quickly, avoid slow sellers
Create optimised structures in the range in line with customers' affinity for certain products
Know which customer types prefer which product combinations
Place products recognised as matching more successfully in advertising materials or on the sales floor at the point of sale
Better plan purchasing and sales figures and strategies
Increase customer satisfaction and loyalty
Effective utilisation of advertising budgets and sustainable increase in sales
Possibility of enriching the customer database with AZ DIAS features recognised as relevant during the analysis and/or factors determined for shopping basket-specific customer evaluation
Find out more about your customers' needs!
Germany
Austria
Switzerland