Market area evaluation: analyze markets, optimize locations, maximize success
Do you want to optimally manage your location-based sales strategies? With our market area assessment and the comprehensive geodata from our unique audience targeting system, AZ DIAS, you can achieve exactly that. Ideally, combine this data with information from your existing customer records. This allows you to analyze your markets, optimize your location planning, and maximize your success.
A solid foundation for your success strategy
Our market and location analyses provide the optimal foundation for a well-founded market area assessment, as well as targeted sales management and sales planning. Our data scientists analyze and evaluate the geographic distribution and coverage of your target audience. They show you how to best leverage existing market potential. You’ll receive a precise microgeographic data analysis that helps you truly understand the market.
Comprehensive geographic evaluations of your existing customer data form the basis for market assessment. Combined with the comprehensive attribute and market data from our audience targeting system AZ DIAS—covering both the population and the business landscape—they reflect your current market success.
Customized analysis for your needs
Together with our geomarketing and location intelligence analysts, you define the criteria used to analyze, evaluate, and optimize relevant market areas, sales locations, and sales regions. This provides you with a customized territory planning solution tailored precisely to your requirements.
We provide you with the results in the form of potential reports, tables, map prints, or shapefiles. Upon request, we also offer web-based solutions for direct integration into your intranet. GDPR-compliant data provision is a given for us.
With us, you will recognize your current and future market opportunities:
Comprehensive services for your geomarketing needs: identification of high-performing areas and white-spot analyses, location comparisons, and assessment of market penetration.
Access to detailed analytical services and customer insights into the German market for well-founded assessments of general and specific market potential at the local, regional, and national levels.
Provision of market data and maps to support internal analyses and strategic planning.
Use of the AZ DIAS market database as a reference for evaluating and planning past and future marketing and sales campaigns.
Provision of suitable target group potentials from aPool, ePool, and dPool in promising areas.
Option for in-house use of the analysis services by licensing AZ Direct market data or potential maps to conduct your own location evaluation.
Whether sales management, sales or expansion planning, sales force organization or the evaluation of your current market success - with our market area evaluations you can analyze and plan your success on the basis of real opportunities and potential. Locally, regionally and nationwide - and on request also with selected data from the AZ DACH INSPIRE grid for Austria and Switzerland!
Optimise your advertising channels - with a system!
Germany
Austria
Switzerland