Market area evaluation: analyze markets, optimize locations, maximize success
Geodata and market area evaluation - With the comprehensive market data from our unique AZ DIAS audience targeting system, you can optimally control your spatial and location-based sales measures. Ideally, you combine this with information from your existing customer data. This allows you to analyze your markets, optimize your location planning and maximize your success.
Our market and location analyses provide you with the optimal basis for a well-founded market area evaluation as well as targeted sales management and sales planning. Our data scientists analyze and evaluate the geographical distribution and supply of your target group and show how existing market potential can be exploited in the best possible way.
Comprehensive geographical analyses of your existing customer data form the basis for evaluating the markets. In combination with the comprehensive characteristic and market data from our AZ DIAS audience targeting system - both on the population and the corporate landscape - they reflect your current market success.
Together with our geomarketing and location intelligence analysts, you will define the criteria according to which relevant market areas, sales locations and sales regions are analyzed, evaluated and optimized.
We provide you with the results in the form of potential reports, tables, map prints or shape files. On request, we also offer web-based solutions for direct integration into your intranet.
With us, you will recognize your current and future market opportunities:
Comprehensive services for your geomarketing and location intelligence requirements: Identification of success areas and white spots, location comparisons, evaluation of market exploitation and analysis of target group distribution.
Access to detailed analytical services and customer insights on the German market - for well-founded assessments of general and specific market potential at local, regional, national and international level.
Provision of market data and maps to support internal analyses and strategic planning.
Use of the AZ DIAS market database as a reference for evaluating and planning past and future marketing and sales campaigns.
Provision of suitable target group potential from aPool, ePool and dPool in promising areas or identified white spots.
Possibility to use the analysis services in-house by licensing AZ Direct market data or potential maps.
Whether sales management, sales or expansion planning, sales force organization or the evaluation of your current market success - with our market area evaluations you can analyze and plan your success on the basis of real opportunities and potential. Locally, regionally and nationwide - and on request also with selected data from the AZ DACH INSPIRE grid for Austria and Switzerland!
Optimise your advertising channels - with a system!
Germany
Austria
Switzerland