New customer acquisition – targeted, data-driven, and efficient
Want to attract new customers and increase your sales? We help you reach the right people at the right time through the right channels – with a data-driven cross-channel strategy. From analyzing your customer data to precise targeting to implementing and optimizing your campaigns, our team accompanies you every step of the way.
Targeted customer acquisition instead of wasted coverage
Traditional telephone acquisition is no longer enough today. With AZ Direct, you can rely on modern new customer acquisition: we identify target groups with a high affinity for your offering, create customized media plans, and use cross-channel marketing to minimize wasted coverage. Thanks to our database of 40 million households, 70 million individuals, and 22 million buildings, you can access a reach that is unique in Germany.
Data-based targeting for measurable success
Our AZ DIAS solution provides you with over 600 anonymised characteristics such as age, income, place of residence size and family status. This allows you to tap into new market segments in a targeted manner – GDPR-compliant and with measurable success. Whether direct mail, email marketing, programmatic advertising or social media ads: we use the channels that your target group actually uses.
From strategy to increased sales
We work with you to develop a customized growth strategy that maximizes your ROI in new customer acquisition. Our analysis experts, with over 30 years of experience, combine business intelligence with innovative AdTech tools for scalable, sustainable customer acquisition.
Germany's largest cross-channel reach
Precise targeting instead of mass appeal
GDPR-compliant data processing with the patented Data SecureTTP data protection procedure
Complete campaign support: analysis, implementation, optimization
Expertise in B2C and digital B2B new customer acquisition
Customer acquisition with around 70 million consumer addresses
AZ Direct offers you and your sales team the largest cross-channel reach in Germany. We generate meaningful customer insights and select the potential for precisely tailored new customer campaigns. The basis for your customer acquisition is our unique audience targeting product AZ DIAS as well as our extensive knowledge and services in the field of business intelligence. The data protection compliance of our products is ensured by the patented data protection procedure Data Secure[hoch]TTP[/hoch], which opens up new and unique dialog marketing opportunities for your company.
Solutions with a future
Cross-media campaigns to acquire new customers with the largest cross-channel reach in Germany - cross-media online and offline with direct mail, email marketing, display advertising, video, mobile and social media
High-performance targeting in all channels with the AZ DIAS audience targeting product with over 600 anonymized features for effective target group selection to support your sales activities
Our AZ Trading Desk for your data-driven display advertising
Innovative developments in cross-channel retargeting and on-site targeting with which you can effectively turn visitors into regular customers
Expansion of cross-channel marketing into individual customer journey management solutions
More power for your customer acquisition
Germany
Austria
Switzerland