Customer acquisition
Our specialists for cross-channel marketing support you in all phases of targeted new customer acquisition - from analysis and planning to evaluation and further optimization of your marketing campaigns.
For years now, acquiring new customers has gone far beyond traditional telephone acquisition. That's why our specialists for cross-channel marketing support you and your sales team with the right strategy in all phases of targeted new customer acquisition. From the analysis of your customer data to the creation of score models and targeting concepts as well as media planning to the evaluation and further optimization of your future marketing campaigns and topics. We determine the target groups with an affinity for your offers and tell you which measures, tools and channels you can use to successfully reach your potential users. Our team of 10 analysis experts forms the basis for this with its high level of expertise and more than 30 years of experience in all facets of the topic of data.
Customer acquisition with around 70 million consumer addresses
AZ Direct offers you and your sales team the largest cross-channel reach in Germany. We generate meaningful customer insights and select the potential for precisely tailored new customer campaigns. The basis for your customer acquisition is our unique audience targeting product AZ DIAS as well as our extensive knowledge and services in the field of business intelligence. The data protection compliance of our products is ensured by the patented data protection procedure Data Secure[hoch]TTP[/hoch], which opens up new and unique dialog marketing opportunities for your company.
Solutions with a future
Cross-media campaigns to acquire new customers with the largest cross-channel reach in Germany - cross-media online and offline with direct mail, email marketing, display advertising, video, mobile and social media
High-performance targeting in all channels with the AZ DIAS audience targeting product with over 600 anonymized features for effective target group selection to support your sales activities
Our AZ Trading Desk for your data-driven display advertising
Innovative developments in cross-channel retargeting and on-site targeting with which you can effectively turn visitors into regular customers
Expansion of cross-channel marketing into individual customer journey management solutions
More power for your customer acquisition
Germany
Austria
Switzerland