Win and retain customers: Your data-driven marketing solutions

Efficient new customer acquisition: Find your next customers

For successful customer acquisition, you need to know where your potential customers are. We can help you with that. With our AZ DIAS audience targeting system, we analyze the market and identify valuable target groups. Based on this, we develop wide-reaching new customer campaigns – from digital advertising and email marketing to classic direct mail. This turns your lead generation into sustainable success.

Strong existing customer marketing: Increase customer loyalty

Your most loyal customers are your most valuable asset. We support you in maintaining and expanding these relationships. By enriching your customer data with valuable characteristics, you can understand your existing customers even better. This allows you to leverage cross-selling and up-selling potential, increase customer loyalty (customer retention), and ensure long-term customer loyalty with personalized communication.

Your data advantage: The basis for every success

The key to successful customer acquisition and retention lies in data. With AZ Direct, you can reach over 70 million consumers in Germany – across all channels and with pinpoint accuracy. Our audience targeting system AZ DIAS provides you with marketing-relevant customer insights so that you always address your customers in the right channel with the right message. This is the basis for every data-driven marketing decision.

Measurable success for your marketing goals

Whether your focus is on acquiring new customers or maintaining existing ones, we develop customized campaigns tailored to your goals. We rely on data-driven strategies and transparent reporting that make your success measurable at all times. Of course, we always work in compliance with GDPR so that you can concentrate fully on your growth.