Cross-channel marketing solutions – reach customers everywhere

Reach your target groups where they feel at home – whether online or offline. With AZ Direct's cross-channel marketing solutions, you can combine high reach with an attention-grabbing approach. This allows you to win new customers and build profitable relationships with existing ones. The key to this is the intelligent combination of digital and traditional channels.

Your marketing goal – our solution

Whether you're looking to acquire new customers, market to existing customers, or provide information services, we develop customized campaigns tailored to your goals and target groups. We rely on data-driven strategies that place your advertising message in a sympathetic and effective manner in the appropriate channels.

Germany's largest cross-channel reach

With AZ Direct, you can reach over 70 million consumers in Germany – across all channels and with pinpoint accuracy. Our AZ DIAS audience targeting system provides up-to-date and marketing-relevant customer insights so that you can address your customers with relevant offers in their preferred channel. This turns prospects into loyal fans.

Data as a success factor

Our address management services ensure that your customer data is validated and updated in real time. We also expand your database with valuable features for targeted cross-selling and upselling. This increases the efficiency of your campaigns and maximises your ROI.

Service Areas

Customer acquisition

Our specialists for cross-channel marketing support you in all phases of targeted new customer acquisition - from analysis and planning to evaluation and further optimization of all measures in your multi-channel strategy.

Customer acquisition

Marketing to existing customers

Strong, long-term relationships - rely on your customer base and our expertise. Strengthen contact with your valuable customer base.

Marketing to existing customers

Information services

Efficient and modern address management processes combined with international reference data on streets, buildings and markets optimize your CRM and eCommerce platforms.

Information services