Existing customer marketing – strengthen relationships, increase sales
Your existing customers are often the biggest lever for sustainable growth. With data-based existing customer marketing, you can strengthen customer loyalty, increase retention, and prevent churn. We work with you to develop individual strategies – from data maintenance and personalized communication to targeted activation of your customer base across all relevant channels.
Better understand your customers – with analytical services
Our analytical services provide you with valuable insights from your customer base: customer segmentation, customer value analysis (CLV), churn prevention, shopping cart analysis, and more. This allows you to identify potential for upselling and cross-selling and optimise the entire customer lifecycle – data-driven and GDPR-compliant.
Customer insights from AZ DIAS
Our AZ DIAS audience targeting system gives you access to Germany's largest database:
40 million households
70 million individuals
22 million buildings
plus over 600 anonymized characteristics.
This allows you to precisely target your audience, develop personalized campaigns, and sustainably increase repurchase rates.
Address services for up-to-date customer data
Up-to-date data is crucial for the success of your campaigns. We check your customer base for address changes, moves, deaths, and incorrect entries. This minimizes returns, reduces costs, and increases customer satisfaction—a clear competitive advantage for your company.
Cross-channel customer communication
Whether email marketing, direct mail, social media advertising, or automated customer programs: we use the right channels to strengthen your customer relationships and maximize your ROI in existing customer marketing.
More power for your existing customer marketing
Germany
Austria
Switzerland