Address Services – Address quality & data cleansing by AZ Direct

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Quality in three steps: Validation & Update

We bring your addresses up to date. First, we structure and format them with AZ Trim. Then, our AZ Strada software ensures postal-correct address spellings. We check your records for validity and correct them as needed. We then update your addresses by cross-referencing them with information on moves, deaths, and undeliverable mail. You can incorporate these updates into your customer database on a campaign-specific basis or permanently.

Duplicate check: No more duplicate mailings

Incorrect or duplicate addresses cost money and damage your reputation. With AZ Unique, we perform a phonetic comparison of your addresses and identify duplicates at the individual, household, or company level. This helps you avoid duplicate mailings, reduce wastage, and optimize your marketing budget.

Real-time address verification: AZ PICK & AZ BICK

Incorrect deliveries and returns are costly and frustrating. Do you want to optimize your delivery verification process and reduce costs in e-commerce? Our tools, AZ PICK and AZ BICK, help you avoid these issues and boost customer satisfaction.

With AZ PICK (Person Identification Check), we verify the deliverability of residential addresses before shipment. We standardize, validate, and cross-reference addresses against over 150 million records.

For your business customers, we offer AZ BICK (Business Identification Check). This solution provides similar functionality for business addresses, verifying whether a company exists at the provided address and how long it has been there.

We integrate both tools into your e-commerce platform to provide you with real-time deliverability information—for greater customer satisfaction, less effort, and reliable delivery. You can find more information on process optimization in e-commerce here.

Address verification with AZ PICK and AZ BICK

In eCommerce in particular, increased requirements for the deliverability of a consignment of goods are unavoidable. Incorrect deliveries and returns cause high costs, negatively impact customer satisfaction and should therefore be avoided wherever possible.

With AZ PICK (Person Identification Check), you can check the deliverability of a consignment at the level of the addressed person in advance. AZ PICK is the ideal tool for address verification and thus for reducing the risk of incorrect deliveries and returns. During the check, the addresses are standardized in advance, validated by post and then compared against our reference databases with more than 150 million address data records. This checks whether the recipient is sufficiently likely to live at the specified address and whether the consignment can therefore be delivered.

AZ BICK (Business Identification Check) provides a similar function for checking company addresses. AZ BICK checks whether a given company exists at the address and for how long. This is very relevant information for business decisions in B2B business (deliverability, risk assessment, address inventory evaluation, etc.).

AZ PICK and AZ BICK are integrated directly into the eCommerce platform as an online process and provide you with information on deliverability, etc. in real time, or as a batch process for processing large volumes of addresses.

AZ input assistant: Address entry made easy

Help your customers enter addresses without errors. Our AZ Address Assistant displays postally correct address suggestions after just a few characters. This prevents input errors, reduces abandoned carts, improves your website’s usability, and boosts your online store’s conversion rate—and, of course, your customers’ satisfaction. The assistant can be quickly integrated and works in real time for many European countries—Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, Denmark, France, Italy, Poland, the Czech Republic, and Slovenia.