Cross-channel marketing products: Your key to holistic success

Want to win new customers and retain existing ones? Our cross-channel marketing products and solutions help you reach your target groups effectively. As a subsidiary of Bertelsmann Marketing Services, we are your partner for successful new customer acquisition and maximizing the potential of your existing customer base – across all marketing channels and tools.

50 years of expertise for your data-driven cross-channel marketing

We have been a leading dialogue marketing provider for over 50 years. This expertise flows into our services. We are constantly developing our knowledge and rely on the latest technologies and AI-supported systems to support you in data-driven marketing with addresses, data, and systems. This is how we make your marketing campaigns efficient and targeted.

Germany's largest marketing reach meets data protection

AZ Direct offers you the largest marketing reach in Germany – up to 70 million consumers can be reached through us. Our unique audience targeting system AZ DIAS provides you with meaningful customer insights. We specifically select potential customers for tailor-made campaigns. Data protection compliance is our top priority: our patented Data SecureTTP process guarantees you GDPR-compliant data analysis and secure new opportunities in dialogue marketing.

Holistic solutions for every marketing channel

We offer comprehensive cross-channel marketing services, tailored to your needs. From email marketing solutions to digital marketing tools to postal advertising – we develop the right strategies. Our analytical services provide the customer insights you need to optimize your campaigns.

Portfolio

Mit postalischer Werbung DSGVO-konform Neukunden erreichen

Postal advertising

Potential for target group-optimized new customer acquisition via postal advertising

Zielgruppengenaues E-Mail-Marketing mit der größten E-Mail-Reichweite Deutschlands

E-mail marketing

Data-driven email marketing with Germany's largest email reach

Digital marketing

With our digital marketing tools, you are very close to your target group. From display advertising and social media advertising to digital out-of-home

Reichweitenstarke Beilagen-Werbung bei AZ Direct

Insert advertising

Added value for recipients and senders - attractive parcel inserts

Analytical Services: Zielgruppenanalysen mit AZ Direct

Analytical services

New insights for your marketing of tomorrow - identify the characteristics of your (potential) customers with our analytical services

Customer insights

Find out what moves your customer base - qualifying customer information for an individual approach and support

Moderne Adressmanagement-Lösungen minimieren Retouren und steigern die Conversion-Rate

Adress services

Minimizing returns and increasing the conversion rate through efficient and modern address management services

Erfolg durch korrekte Adressen mit aktuellen Referenzdaten

Street and building dataset

Valuable reference data, market-leading quality and internationally available - for the verification and qualification of your customer data.

Please get in touch with us.