Customer Journey Analysis: Optimize your channels strategically!
You know that today’s customers want and need to be reached through various channels and be able to respond in kind. The right mix of channels in your marketing approach to your target audience throughout the customer journey is the key factor in the success of your initiatives. Our customer journey analysis helps you find this mix and refine your customer journey strategy.
However, it’s important to note that a preference for certain information and marketing channels doesn’t necessarily mean a preference for the corresponding sales channels. Each person prefers their own unique mix of information and purchasing channels. Successful data-driven marketing is defined precisely by taking these individual preferences into account. This is how you enable a truly personalized customer journey.
Understanding your channels: Even without your own data
Even if you don’t have data on the channels your customers use or prefer, our data scientists can still identify channel preferences—including the specific channels used by your various target groups. Based on your available data and the more than 600 enrichable attributes from the AZ DIAS audience targeting system, we determine which target groups prefer which information, marketing, and sales channels. This forms the basis for a comprehensive online-offline customer journey analysis.
The insights can be translated into corresponding target group models and subsequent potential analyses, address evaluations, and selections. These are partly based on real online and offline transaction data in your industry and are as detailed as possible thanks to our partnerships with renowned market research companies such as Kantar or IfH Cologne. All of this, of course, takes place as a GDPR-compliant analysis of your customer journey.
Campaign success through optimized customer journeys
This enables you to engage customers across multiple media channels—specifically those preferred by your target audience and potential new customers. This allows for optimal alignment of your campaign planning and management. Whether it’s direct mail, email, programmatic advertising, or social media channels like Facebook or Instagram: We work with you to implement all analysis results across all relevant channels and optimize your cross-channel customer journey.
This is how you actively and successfully shape your customers’ journey:
You know exactly which channels your customers prefer to use for what.
You’ll gain access to the customer journey typology developed in collaboration with the IfH Institut für Handelsforschung.
Enrich your own customer database with additional channel-relevant information.
Achieve well-founded cross-channel planning and management with scorecard-based evaluation and selection of reach in third-party address databases and your own customer database with regard to channel affinity.
Optimize budget utilization for upcoming cross-channel marketing campaigns.
Achieve sustainable, successful, and profitable new customer acquisition.
Ready to boost conversion rates and strengthen customer loyalty? Contact us for a customized customer journey analysis and optimize your channels with a systematic approach!
Optimise your advertising channels - with a system!
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