AZ Direct – Data marketing with expertise

Germany’s largest cross-channel reach

The foundation of our work is the AZ DIAS audience targeting system. With approximately 70 million reachable consumers across various channels, we offer the largest cross-media reach in Germany. We analyze data and addresses using modern statistical and geographic analysis tools and qualify them individually—for maximum relevance and minimal wastage.

Innovative services for successful campaigns

From region-specific email marketing to direct mail and digital marketing—our services help you succeed in your market. Using our patented Data Secure[hoch]TTP[/hoch] process, we operate in full compliance with the GDPR at all times and open up new possibilities for the secure storage, enrichment, and processing of your customer data.

Online-Offline integration as a key to success

Many companies still work with separate data silos. We help you connect these and integrate them into an intelligent campaign management system. This creates a holistic view of your customers and ensures a consistent approach across all channels.

Part of a strong network

AZ Direct operates in Germany, Austria, Switzerland and is part of Bertelsmann Marketing Services. We work closely with our sister companies AZ fundraising services GmbH & Co. KG, Direct Analytics GmbH, and adality GmbH to provide national and international services across all aspects of modern dialogue communication.