Profile

The basis for this is our unique audience targeting system AZ DIAS. With currently around 70 million reachable consumers in various channels, we offer the largest cross-media reach in Germany. We intelligently evaluate data and addresses using comprehensive statistical-geographical information and analysis systems and qualify them individually according to requirements.

By supporting our innovative services, such as regionally accurate e-mail marketing, direct mail and display advertising, our customers can operate even more successfully in their markets. Our patented Data SecureTTP process puts us in a comfortable position to work in compliance with data protection regulations at all times. And it opens up completely new, far-reaching possibilities for our customers to store, enrich and process their customer data in compliance with the law.

Merging online and offline “data silos”, which have often remained separate up to now, into a comprehensive, intelligent campaign management system is one of the major challenges that companies have to face. We support you with our expertise and our state-of-the-art CRM campaign management services.

AZ Direct is represented in Germany, Austria and Switzerland. We are a Bertelsmann Marketing Services company and also a partner of well-known joint ventures. This enables us to offer our national and international customers the best service in all facets of modern dialog communication.