Information Services – better data for better marketing
Take advantage of our Information Services to optimize the quality of your customer data and sustainably increase the success of your marketing activities. We provide up-to-date, accurate, and GDPR-compliant marketing data that helps you target specific audiences and reduce wastage.
Market-leading reference data
Our street and building directories are available across many European countries and are market leaders in terms of quality. This valuable reference data forms the basis for effective address validation and ensures data quality in your CRM and marketing processes.
Holistic data quality management
Formatting, validating, matching, and verifying – with our address management tools, we ensure that your data is correct, complete, and up to date. This saves costs, increases the efficiency of your campaigns, and improves customer communication.
Customer insights for precise targeting
Our information services are based on the AZ DIAS audience targeting system, which covers over 40 million households, 70 million individuals, and 22 million buildings, as well as more than 600 anonymized characteristics such as purchasing power, household size, and type of residence. This provides you with valuable target group information for precise targeting and successful campaigns.
Data protection at the highest level
Our patented Data Secure[hoch]TTP[/hoch] ensures that all data is anonymized – for maximum security and GDPR-compliant processing. This allows you to use data without compromising on data protection.
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Germany
Austria
Switzerland