Customer value analysis: Identify cross-selling and upselling potential!
With our customer value analysis of your existing customers, you can quickly identify which prospects are ripe for further and additional investments—both now and in the long term. This allows you to strategically build and sustain customer relationships. You’ll learn how to increase customer loyalty and boost revenue.
Customer Value: Your indicator of success and growth
Customer value is a key indicator of cross-selling and upselling potential and a critical factor for high-quality marketing campaigns. With our customer value analysis, you’ll gain a deeper understanding of your existing customer base. The focus isn’t just on current monetary profit, but also on overall financial strength, loyalty levels, and individual customer potential. You’ll discover which individuals are particularly valuable for your revenue and business success. In conjunction with customer segmentation, we also take a comprehensive look at your customer base and show you their Customer Lifetime Value (CLV).
Focusing on your customer base: How we calculate value
To determine customer value, our data scientists utilize the comprehensive range of address-qualifying attributes from the AZ DIAS audience targeting system. Depending on short- or long-term strategic goals, available customer data, and potential order volume, a defined customer value metric can be calculated on this basis. This includes both classic and proven RFM analyses (Recency, Frequency, Monetary) as well as customer-specific holistic assessments.
The result is a Customer Lifetime Value (CLV) that covers all facets for each of your customers. This makes it possible to plan the amount and intensity of investments in your customer-specific outreach and development opportunities. Of course, all data analysis and evaluation is conducted in compliance with the GDPR to ensure maximum security for you.
This is how you find out which people are truly generating revenue for you:
Determining and evaluating true customer value.
Enriching your customer database with corresponding customer value assignments.
Aligning offers and strategies with the target groups that promise the best long-term revenue for your company.
Focusing on the buyers who truly contribute to your company’s success.
More effective use of marketing and sales budgets through marketing budget optimization.
Increasing the profitability of your customer base as well as new customer acquisition and re-engagement.
True values - the view of customer lifetime value
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