Customer value analysis: recognise cross-selling and upselling potential!
With our customer value analysis of your existing customers, you can quickly recognise with which interested parties further and additional investments are currently or in the long term appropriate in order to expand and maintain the customer relationship.
Customer value is an important indicator for cross-selling and upselling potential and a relevant parameter for high-quality marketing campaigns.
Take a closer look at your existing customers with the help of our customer value analysis, which not only focuses on the current monetary profit, but also the general financial strength, the degree of loyalty or the customer-specific cross-selling and upselling potential and much more. In this way, you can find out which of the people interested in buying are particularly valuable for your sales and therefore for the success of your company. In conjunction with customer segmentation, we also take a comprehensive look - both quantitatively and qualitatively - at your customer base and show you their customer lifetime value.
Focus on your customers
Our data scientists also use the comprehensive, address-qualifying range of features from the AZ DIAS audience targeting system. Depending on the short or long-term target strategy, available customer data and possible order volume, a defined customer value factor can be calculated on this basis. This includes both classic and proven RFM-related as well as customer-specific overall analyses of all dimensions. The result is a customer lifetime value covering all facets for each of your customers, which makes it possible to plan the level and intensity of investment in your customer-specific approach and further development opportunities.
This will tell you which people you can really earn money with now and in the future:
Determination and evaluation of the true customer value
Enrichment of customer addresses with respective customer value allocation
Aligning offers and strategies to the target groups that promise the best long-term sales for your company
Focus on the buyers who really contribute to the company's success
More effective use of marketing and sales budgets
Increasing the profitability of the customer base as well as new customer acquisition and reactivation measures
True values - the view of customer lifetime value
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