Reactivation of inactives: Get valuable sales back!
As part of a special reactivation-related value analysis, our data scientists identify the reactivation potential in your former buyers' portfolios.
Every one of your former - or even inactive - customers is a great loss. This is especially true for those people who matched the profile of your current customer base and may now be receiving comparable offers from other organisations. With the inactive reactivation analysis, we offer you the opportunity for targeted customer recovery and the associated marketing to existing customers.
Based on your current customer base and your inactive customers, we develop an address evaluation model for you (reactivation scorecard), which we use to select precisely those old addresses for a targeted advertising approach that are most likely to convert back into active consumers.
This allows you to regain lost revenue and avoid wastage and unnecessary costs.
In addition to your customer data, the more than 600 qualifying characteristics from the AZ DIAS audience targeting system form an important basis for analysing and selecting inactive customers. In particular, the transaction data it contains on consumer behaviour outside of your own activities or offers can provide important indications as to whether it might be worth addressing your inactive customers again.
With us you get valuable turnover back:
Identification of reactivation potential in your inactive employees
Possibility to concentrate reactivation on ‘valuable’ inactives
Avoidance of wastage by concentrating on good inactives with an affinity for reactivation
Scaling your reactivation measures according to customer-specific opportunities
Use information on whether your inactive customers are still considered very active consumers in your industry or in other industries
Use information on relocations or deaths to exclude former customers from reactivation potentials
Possibility to enrich the ex-customer database with reactivation scores and/or AZ DIAS characteristics recognised as relevant for reactivation
Revitalise good relationships - reactivate valuable customers
Germany
Austria
Switzerland