Reactivating inactive customers: Reclaim valuable revenue!
Do you want to win back lost customers and sustainably increase your revenue? Our inactive customer reactivation service can help you do just that! Every former or inactive customer represents a significant loss—especially if they once matched your ideal customer profile. Our data scientists specifically identify reactivation potential within your customer base. This enables you to effectively win back customers and successfully market to existing customers.
Targeted outreach: How to turn inactive customers into active ones
Based on your current customer base and your inactive customers, we develop an address evaluation model, known as a reactivation scorecard. Using this scoring model, we select exactly those old addresses for targeted advertising that are most likely to be converted back into active customers. This allows you to recover lost revenue, avoid wasted reach, and increase the marketing efficiency of your reactivation campaigns.
Data foundation for your reactivation: AZ DIAS makes the difference
For this precise analysis, we use not only your own customer data but also the over 600 qualifying attributes from our audience targeting system, AZ DIAS. Particularly valuable are the transaction data it contains regarding consumer behavior outside of your own activities. This comprehensive data analysis provides important insights into whether it’s truly worth reaching out to your inactive customers again. Your customer profiling for reactivation is thus always data-driven and GDPR-compliant.
With us, you’ll win back valuable revenue
Our inactive customer reactivation offers you concrete benefits to boost your revenue:
Identification of reactivation potential within your pool of inactive customers.
Focusing reactivation efforts on your most valuable former customers to increase your Customer Lifetime Value.
Avoiding wasted reach by targeting inactive customers who are most likely to be reactivated.
Scaling your reactivation measures based on individual customer opportunities.
Utilizing information about the consumption behavior of your inactive customers in other industries.
Excluding non-reactivatable consumers (e.g., those who have moved or passed away) to optimize your campaigns.
Enriching your customer database with reactivation scores and relevant AZ DIAS attributes for future campaigns.
Revitalise good relationships - reactivate valuable customers
Germany
Austria
Switzerland