Customer analysis: success factor for acquiring new customers!
Characteristics, affinities, value creation potential, market opportunities and more: our customer analysis provides you with in-depth knowledge and a set of tools for targeted new customer acquisition.
Get to know the characteristics of your clientele. Identify the people or companies with the greatest affinity to your offering. Find out which target groups you have reached best so far, what market penetration has already been achieved and where or how much potential is still waiting for you in your market. Use the results of our customer structure analysis to increase the success of your future, even more targeted market approach.
Expand your customer base by analysing your customers
The information for this is already largely contained in your existing data! We use your customer information - combined with additional characteristic data from the AZ DIAS audience targeting system - to determine detailed customer and target group profiles: the basis for the development of well-founded address evaluation models (marketing scorecards). These enable the targeted selection of specific reach segments with a high affinity for your offer.
And all this using our patented DataSecure[hoch]TTP[/hoch] process: the anonymised processing and analysis of your customer data guarantees maximum data protection and only in this way can you access the data spectrum of AZ DIAS, which is also anonymised. This means that your customer data can be linked with more than 600 address-qualifying characteristics down to household and personal level - from classic socio-demographic information to transaction data and individual attitude profiles!
New insights and new tools for targeted new customer acquisition: the customer analysis provides you with new strategic success factors and recommendations for action!
Our approach to customer analysis
Enrichment of your customer data with characteristics from AZ DIAS
The profile of your customer base is described and evaluated as part of univariate and multivariate analyses
The result of the analysis is an optimisation model (‘scorecard’) for targeted addressing in your future new customer acquisition activities
This scorecard can then be used to evaluate and select all private addresses in third-party address lists, e.g. those of AZ Direct, with regard to their affinity to your offer
We document the ideal-typical target group in the form of a meaningful marketing persona for more targeted marketing strategies/creations
Optimise your cross-channel marketing
With the findings of the customer structure analysis, you can address your target groups in all addressable channels in future, whether via:
Postal mailings
Postal mailing special
E-mail marketing
Programmatic advertising
Social media channels such as Facebook, Google/Youtube, Amazon
or location-based (mobile) marketing
Start now with active new customer acquisition
Germany
Austria
Switzerland