Customer Analysis: Your Key to Acquiring New Customers!
Do you want to make the most of your marketing budget and expand your customer base in a targeted way? Our customer analysis provides you with in-depth insights and the tools you need for successful new customer acquisition. You’ll gain deep insights into the characteristics, affinities, and value creation potential of your current customers to discover new market opportunities. This will significantly boost the success of your future marketing efforts.
Get to know the characteristics of your customer base in detail. We help you identify the individuals or companies with the greatest affinity for your offering. Find out which target groups you’ve reached most effectively so far, what market penetration has already been achieved, and where untapped potential still awaits you in your market. With our customer analysis and the resulting customer segmentation, you’ll boost the marketing efficiency of your campaigns.
How your data is transformed into valuable insights
The key information needed for customer analysis is often already contained in your own existing data. We use your customer information—combined with additional attributes from our audience targeting system, AZ DIAS—to create detailed customer and target group profiles. This customer profiling forms the basis for developing robust address evaluation models, also known as marketing scorecards. This allows you to specifically select reach segments with high affinity for your offering.
Maximum data protection during data analysis
We process and analyze your customer data using our patented DataSecure[hoch]TTP[/hoch] method. This ensures maximum data protection and allows access exclusively to the anonymized data spectrum of AZ DIAS. This enables your data to be linked to over 600 address-qualifying characteristics down to the household and individual level—ranging from sociodemographic information to transaction data. You benefit from GDPR-compliant data analysis.
Our approach to customer analysis
Data Enrichment: We enrich your customer data with relevant attributes from AZ DIAS.
Profiling: Using univariate and multivariate analyses, we describe and evaluate the profile of your customer base.
Optimization model: The result of the analysis is an optimization model—a so-called “scorecard”—for targeted address targeting in your future new customer acquisition activities.
Targeted selection: Using this scorecard, all residential addresses in third-party databases—such as those from AZ Direct—can then be evaluated and selected based on their affinity with your offering.
Marketing persona: We document the ideal target audience in the form of a meaningful marketing persona to enable more targeted marketing strategies and creative content.
Optimise your cross-channel marketing
Using insights from customer analysis and precise customer segmentation, you’ll be able to target your audiences effectively across all available channels. Whether through direct mail, email marketing, programmatic advertising, social media channels like Facebook, Google/YouTube, Amazon, or location-based (mobile) marketing—your message will reach the right people. This will strengthen customer loyalty and boost your success.
Turn customer insights into new customers: AZ Customer Analysis shows you the way!
Start now with active new customer acquisition
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