Postal advertising – targeted, eye-catching, and GDPR-compliant
Postal advertising remains an effective way to reach people directly and personally. It stands out in the mailbox, is consciously noticed, and can achieve high response rates – especially when it is precisely tailored to the target group. With AZ Direct, you can combine the advantages of classic direct mail campaigns with modern data intelligence.
Precise target group targeting with AZ DIAS
Our audience targeting system AZ DIAS optimizes recipient selection based on more than 600 anonymized characteristics – from household size and purchasing power to type of residence. This ensures that your print mailings reach exactly the people who are relevant to your offer.
Advantages of postal advertising in cross-channel marketing
High visibility in physical mailboxes
Personalized approach for new and existing customers
Combination with digital channels for cross-channel campaigns
GDPR-compliant thanks to patented data protection process
Measurable success through targeted address selection
Data-driven and efficient
We provide you with verified household addresses and offer list broking services for renting qualified addresses. With microgeographic marketing and data-driven media planning, you can minimize wastage, reduce costs, and increase the impact of your campaigns.
Comprehensive processing of mailings and direct mail items
AZ Direct offers you the entire process chain from a single source: we plan and manage the handling of your mailings for you. Expand your reach with postal advertising, including cross-media - effectively, cost-effectively and in compliance with current data protection regulations.
Germany
Austria
Switzerland