Churn management: Recognising churners in good time!
High customer loyalty, low churn rates and strong customer retention ensure the success of your company. Our experts identify the typical characteristics and indicators that point to a possible cancellation or gradual migration of part of your customer base at an early stage.
Take precautions! Our analysis services identify the ‘behavioural anomalies’ and profiles of current and potential churners or terminators in your portfolio.
With these insights, you can develop successful strategies in good time to offer customer groups alternatives to the products and solutions they have previously purchased. In this way, you can quickly capture churners before they are permanently lost to your company.
Churn management as an important component of customer retention
As part of the analyses carried out, we use your internal data to examine the history of the lost persons in order to gain insights into the processes that may have led to the loss. In addition, the more than 600 qualifying characteristics from the AZ DIAS audience targeting system can be used to gain deep insights into the characteristics of potential churners and cancellations.
The resulting evaluation model (loyalty or churn scorecard) estimates the risk of losing these customers in the future on a customer-specific basis. This puts you in a position to initiate targeted sales optimisation and the planning of even more individualised marketing for existing customers. This strengthens customer loyalty and customer retention across your entire portfolio.
Reduce the churn rate - How to avoid erosion in your customer base:
Churn tendencies are detected at an early stage
Valuable customers remain in the portfolio
Measures for sustainable customer loyalty can be initiated at an early stage
Optimisation of churn management
Enrichment of the customer database with customer-specific loyalty and churn scores and with AZ DIAS characteristics recognised as relevant for a churn profile in the analysis
Increasing customer loyalty through customised offers
Securing and stabilising your customer base
Vorsorge statt teurer Nachsorge – die Kundenbindung nachhaltig stärken und den Bestand sichern!
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