Customer Insights: Understand your customers, attract them effectively, and build long-term loyalty!

Do you want to know what truly motivates your target audience? In a world full of choices, having deep customer insights is crucial. Only then can you achieve individualized and personalized communication that builds customer loyalty. With a comprehensive understanding of your customers, you can optimize your marketing strategy and achieve your goals.

The foundation: AZ DIAS – Your source for valuable customer insights

The foundation for these valuable customer insights is our audience targeting system, AZ DIAS. It is an information database unique in Germany that contains data on more than 40 million households, 70 million individuals, and 22 million buildings. This extensive set of demographic data is the key to your 360-degree view of the customer.

Your 360-Degree Customer View: Data Expertise Meets AI

We use these more than 600 attributes—ranging from sociodemographic and psychographic characteristics to customer insights on consumption behavior—for precise customer profiling and segmentation. We use state-of-the-art technologies and AI-powered systems to develop detailed profiles from your data and our attribute data for persona creation. Whether it’s address qualification, targeted selection, or existing customer optimization: Our big data analytics and predictive analytics provide you with the critical information you need for your data-driven marketing.

Targeted audience targeting foryour marketing campaigns

AZ DIAS features help you reach your customers clearly and precisely. They enable effective and targeted customer engagement as well as needs-based customer segmentation. In addition, AZ DIAS analysis data forms the selection basis for our cross-channel marketing campaigns and the foundation for our comprehensive analytical services. Data protection is always ensured through the use of our unique, patented Data SecureTTP process for anonymized data enrichment. This allows you to benefit from comprehensive, GDPR-compliant data analysis that gives you a clear competitive advantage through customer insight.