Cross-selling & upselling analysis: More sales directly!
The acceptance of your existing customers for purchasing additional offers is often higher than you might think at first glance. Our cross-selling and upselling analysis uncovers the potential.
To do this, our data scientists analyse your customer base and existing transaction data in detail. This will tell you which sales potential is still hidden in your customers (households). Special product recommendations can also be derived.
In addition, customers can be analysed, evaluated and, if necessary, enriched with the more than 600 address-qualifying variables - including transaction data in comparable or other product environments - from the AZ DIAS audience targeting system. This provides important information for recognising existing potential and exploiting it even better.
The individual customer evaluation from the cross-selling and upselling analysis is transferred to your company database and can therefore be used permanently for approaches and selections. This significantly increases the added value of your customer base and raises customer value.
Our cross- & upselling analysis makes this possible for you:
Sales and product-orientated customer analysis to identify people with high cross-selling and upselling potential
Identification of further sales potential in the customer base
Differentiated or combined development of score cards to increase response
Optimum alignment of the customer approach to the customer-specific cross-selling and upselling opportunities
Development of cross/upselling marketing personas for more targeted marketing strategies/creations
Application of the cross- and upselling score cards to both active and inactive persons
Possibility to enrich your own customer database with score values and AZ DIAS characteristics recognised as relevant
Optimisation of the marketing and sales strategy for follow-up campaigns based on the analysis results
Intensification of customer loyalty
Increase in company success
The springboard to more sales - cross-selling and upselling with existing customers
Germany
Austria
Switzerland