Digital marketing

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The AZ DIAS audience targeting system also gives us valuable insights for target group identification across all channels in digital marketing. The information database, which is unique in Germany, contains knowledge on more than 40 million households, 70 million people and 22 million buildings, extensive characteristic data and therefore valuable insights.

Activate services -1st party data, use best 3rd party data

Onboarding target groups

Use our data expertise to reach AZ DIAS and CRM target groups in all relevant channels.

Onboarding target groups

Cookieless targeting

Thanks to the AZ Cross-Channel Hub, you can also reach the desired audience in the cookieless future.

Cookieless targeting

Digital Geo

Benefit from our decades of experience with campaigns based on location data to achieve reliable and high-performance results, including digitally.

Digital Geo

B2B campaigns

Address B2B target groups via various channels with the help of our trading desk services.

B2B campaigns

AZ DIAS features support a clear and personalized approach to your customers, effective and targeted customer retention and needs-based customer segmentation. Data protection is always guaranteed through the use of our unique, patented Data SecureTTP process for anonymized analysis.

All relevant channels in the portfolio

Programmatic advertising

Take your advertising campaign to the next level with our programmatic advertising services.

Programmatic advertising

Social media advertising

In addition to display, mobile, video and DOOH advertising, we also offer social media campaigns on all relevant channels such as Facebook and Instagram.

Social media advertising