Using digital marketing effectively - digital and data-driven
In today's digital marketing landscape, it is crucial to reach your customers where they are active. With data-driven digital marketing campaigns, you are always one step ahead of your target group. Our trading desk enables you to use display advertising, social media, digital out-of-home, and other channels in a targeted manner.
AZ DIAS: Your key to precise targeting
Our audience targeting system AZ DIAS is the heart of successful digital marketing. This information database, which is unique in Germany, contains knowledge on more than 40 million households, 70 million individuals, and 22 million buildings. With over 600 anonymized characteristics, it provides valuable insights for target group identification across all channels.
Precise targeting, full control
The AZ DIAS features enable you to address your customers in a clear and personal way. This strengthens customer loyalty and optimizes your customer segmentation. Our trading desk offers you a managed service for automated media buying. The result: increased marketing efficiency and cost optimization through precise targeting.
Your advantage: performance marketing with AZ Direct
We manage your digital advertising campaigns with a focus on performance marketing. Benefit from AdTech solutions such as real-time bidding (RTB) and DSP usage without having to be a MarTech expert yourself. We take care of media strategy and planning, inventory purchasing, and reporting and analysis—all from a single source and always based on the latest technology.
Data protection is of utmost importance in all digital marketing activities. Our unique, patented Data Secure[hoch]TTP[/hoch] process ensures that data is analyzed and used anonymously. This means you are always on the safe side and can concentrate on the success of your campaigns.
Strong performance with strong partners
Certified quality
Please get in touch with us.
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