Analytical Services: Target group analysis 2.0!

We derive the decisive success factors for your new customer acquisition from your customers! Characteristics, affinities, value creation potential, market opportunities and more.

Customer segmentation for a targeted customer approach. Relevance is what counts in good customer communication. Not every customer is the same.

We create a precise value analysis of your existing customers for you. This allows you to quickly recognise which customers are worth further and additional investment, either now or in the long term.

Our analysts take a close look at your existing transaction data and create detailed analyses of your customers' purchasing behaviour.

The acceptance of your existing customers for additional offers is often higher than you might think at first glance. Our cross-selling and upselling analysis uncovers the potential.

Our experts identify the typical characteristics or indicators that point to a possible cancellation or gradual migration of some of your customers at an early stage.

Revitalise good relationships - reactivate valuable customers. As part of a special reactivation-related value analysis, our experts identify the reactivation potential in your former customers' portfolios.

Analyse with us - based on your responder address lists from postal mailings or e-mail campaigns - the target groups gained and thus the success of your reach campaigns.

We have learnt from consumer surveys that we have accompanied: Today's customers want to be addressed via multiple channels. So the right channel mix in your advertising approach is the decisive success factor for your measures.

Evaluate and plan your market success based on its actual possibilities. Identify untapped potential with us and optimize your geomarketing with our location intelligence.