Analytical Services: Your Target Audience Analysis for Measurable Marketing Success

Do you want to know who your customers really are, what motivates them, and how best to reach them? In today’s marketing landscape, a deep understanding of your customers is essential. With our Analytical Services and target audience analysis, you’ll gain new insights to shape your marketing strategy for the future. We help you identify the characteristics of your (potential) customers—for example, who buys what, where, and when. This enables you to make informed marketing decisions and optimize every one of your campaigns.

The Core: Deep Customer Understanding Through Data Expertise

Modern marketing is data-driven marketing. Our marketing data analysis goes far beyond superficial statistics. We dive deep into your data to deliver valuable customer insights. We rely on the latest technologies and AI-powered systems. Through precise customer profiling and target audience profiling, we identify not only demographic characteristics but also purchasing power, behaviors (both offline and online), and psychographic patterns. With our data analysis and evaluation, you’ll gain a clear picture of your target audiences.

Your Path to Precise Marketing Decisions

With AZ Direct’s Analytical Services, you can build your marketing strategy on a solid foundation. We help you segment your target audiences so that you can not only understand your customers but also develop tailored offers. Our predictive analytics and scoring models enable you to forecast future customer behavior, whether it’s purchase probability, churn risk, or response to a campaign. The result? Precise target audience targeting that minimizes wasted reach and boosts your marketing ROI.

Our Data Expertise: Your Competitive Advantage

What sets us apart as a provider of marketing data analysis and customer insights in Germany is our unique database: the AZ DIAS audience targeting system. With millions of households, individuals, and buildings, as well as over 600 attributes, we provide comprehensive market analysis and market segmentation. Your first-party data analysis and CRM data analysis are enriched and harmonized with our external data. We always guarantee GDPR-compliant data analysis, ensuring you remain legally compliant.

Our product portfolio Analytical services

Kundenanalyse: Erfolgsfaktor zur Neukundengewinnung!

Customer analysis

We derive the decisive success factors for your new customer acquisition from your customers! Characteristics, affinities, value creation potential, market opportunities and more.

Customer analysis

Durch Kundensegmentierung zur gezielten Zielgruppen-Ansprache.

Customer segmentation

Customer segmentation for a targeted customer approach. Relevance is what counts in good customer communication. Not every customer is the same.

Customer segmentation

Wir erstellen eine genaue Wertanalyse Deiner Bestandskunden.

Customer value analysis

We create a precise value analysis of your existing customers for you. This allows you to quickly recognise which customers are worth further and additional investment, either now or in the long term.

Customer value analysis

Die Warenkorbanalyse verrät, welche Produktkombinationen Kunden bevorzugen.

Shopping basket analysis

Our analysts take a close look at your existing transaction data and create detailed analyses of your customers' purchasing behaviour.

Shopping basket analysis

Die Cross- und Upselling-Analyse deckt Potenziale auf.

Cross selling & upselling analysis

The acceptance of your existing customers for additional offers is often higher than you might think at first glance. Our cross-selling and upselling analysis uncovers the potential.

Cross selling & upselling analysis

Churn management

Our experts identify the typical characteristics or indicators that point to a possible cancellation or gradual migration of some of your customers at an early stage.

Churn management

Mit der AZ Direct Inaktiven-Reaktivierung Kunden zurückgewinnen

Reactivation of inactives

Revitalise good relationships - reactivate valuable customers. As part of a special reactivation-related value analysis, our experts identify the reactivation potential in your former customers' portfolios.

Reactivation of inactives

Mit der Responseanalyse den Erfolg von Marketingkampagnen messen.

Response analysis

Analyse with us - based on your responder address lists from postal mailings or e-mail campaigns - the target groups gained and thus the success of your reach campaigns.

Responseanalyse

Customer-Journey-Analyse: Kanäle optimieren mit System

Customer journey analysis

We have learnt from consumer surveys that we have accompanied: Today's customers want to be addressed via multiple channels. So the right channel mix in your advertising approach is the decisive success factor for your measures.

Customer journey analysis

Geodaten und Marktgebietsbewertung für optimale raum- und standortbezogene Vertriebsmaßnahmen

Market area evaluation

Evaluate and plan your market success based on its actual possibilities. Identify untapped potential with us and optimize your geomarketing with our location intelligence.

Market area evaluation

With targeted analytics, you can improve your customer acquisition, boost customer loyalty, and gain a sustainable competitive advantage through data insights.

Ready to make data-driven decisions?

Talk to us! We’ll show you how our analytics can make your marketing planning more efficient and help you identify new market opportunities. Feel free to contact us for a no-obligation consultation.