Cookieless targeting: Your path to future-proof digital advertising
The use of cookies is increasingly under scrutiny and fraught with uncertainty. But how can you continue to reach your target groups accurately and efficiently, regardless of changing browser rules and data protection regulations? AZ Direct offers you groundbreaking solutions for cookieless targeting and advertising without third-party cookies. With innovative technologies, we bridge the gap between maximum precision, scalability, and data protection – for your future-proof digital advertising.
Precision through innovative identifiers
AZ Direct relies on a variety of modern and established identifiers that replace cookies while ensuring that your target groups are addressed accurately. With market-leading technologies—including graph-based identity (Identity Graph)—we ensure that your campaigns remain future-proof and successful.
Without third-party cookies, with maximum precision
In a constantly changing marketing world, data protection and user-friendliness are crucial. Our solutions enable you to target without third-party cookies by relying on future-proof identifiers and technologies. This ensures that you can address your target groups precisely without compromising privacy and regardless of the availability of third-party cookies.
Why solutions without third-party cookies are already crucial today
Even though third-party cookies still exist, technological changes and the desire for greater transparency already require new ways to reach target groups effectively and in compliance with data protection regulations. Our solutions rely on future-proof identifiers and technologies that bridge the gap between performance and data protection – for the post-cookie era.
Our technologies: Cross-channel hub & data clean room
Cross-channel hub: Our powerful hub enables precise targeting across all channels—from display advertising to social media and SEA to video formats. With this technology, we create a seamless link between your marketing measures for maximum efficiency and reach.
Data Clean Room: AZ Direct's Data Clean Room stands for maximum data security and transparency. It enables the secure integration and first-party data activation of your own data and links it to our AZ DIAS database. This allows you to retain full control while generating valuable insights for your campaigns.
Your advantages at a glance:
Data protection compliant: Our solutions meet all applicable data protection requirements for privacy-first advertising.
Efficient and precise: Maximum targeting accuracy without the use of (third-party) cookies.
Flexible use: Use your own first-party data or access the extensive AZ DIAS database.
Cross-channel reach: Seamlessly combine display advertising, social media, SEA, and video.
Future-proof: Stay independent of changing market conditions and legal requirements.
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