Cookieless targeting: future-proof digital advertising

Without cookies, with maximum precision
In a world where data protection and user-friendliness are paramount, AZ Direct offers pioneering solutions for successful digital advertising - without cookies. By using innovative technologies and intelligent systems, we create a link between precision, scalability and data protection.

Why digital advertising without cookies?
Cookies are a thing of the past. Changes in technology providers, the increasing restrictions imposed by data protection laws and the desire for more transparency require new ways to reach target groups effectively and in compliance with data protection regulations. Our solutions rely on future-proof identifiers and technologies that bridge the gap between performance and data protection.

Our technologies: cross-channel hub & data clean room

Cross-channel hub
Our powerful cross-channel hub enables precise targeting across all channels - from display advertising to social media, SEA and video formats. With this technology, we create a seamless link between your marketing measures and ensure maximum efficiency and reach.

Data Clean Room
AZ Direct's Data Clean Room stands for maximum data security and transparency. It enables the secure integration and use of the advertiser's 1st party data as well as the link to our AZ DIAS database. The secure exchange and processing of data gives you full control over your data while generating valuable insights for your campaigns.

Our strengths: Precision through innovative identifiers
AZ Direct relies on a variety of modern and established identifiers that replace cookies and at the same time ensure that your target groups are addressed precisely. With market-leading technologies, we ensure that your campaigns remain sustainable and successful.

Your advantages at a glance: