Programmatic advertising: achieving reach and impact through the automation of advertising campaigns

Programmatic advertising refers to the automated process of buying and selling advertising inventory in real time using automated technologies and algorithms. It enables advertisers to address target groups precisely and run efficient advertising campaigns. By using machine learning, ads can be placed and optimized in real time to achieve the best possible return on investment. Programmatic advertising also offers the option of using various formats such as display ads, video ads, mobile ads, etc. to achieve the desired reach and impact.

The use of AZ Direct's own data offers a particular advantage. This allows advertisers to draw on very extensive, precise and high-quality data material to address their target groups even more precisely. This enables efficient personalization of advertising messages and increases relevance for users. By using our data pool, advertisers can fully exploit the potential of programmatic advertising and take their advertising campaigns to a new level.