Exclusion of existing customers

With the AZ Identity Graph, you can specifically exclude existing customers from digital advertising campaigns - precisely and across all channels. This saves you advertising budget, reduces CO₂ emissions and increases the efficiency of your campaigns at the same time.

We synchronize your existing customer data with our database via our cross-channel hub. On this basis, we ensure that these households are no longer targeted in any campaign - whether via display, social media, video or audio. This not only saves you money, but also protects the environment and strengthens the relationship with your existing customer base.

Thanks to the intelligent linking of offline and online data, we significantly increase the matching rate and therefore the reach of segment activation on digital platforms. Our anonymized data can be used in the Data Clean Room in compliance with GDPR and enables precise targeting - without compromising on data protection.

Whether uploading offline data or optimizing existing online target groups: With our technology, you can achieve greater reach, higher relevance - and better campaign results.

Thanks to the integration in our AZ cross-channel hub, you control everything centrally - target group data, channels and budgets.

Why do you benefit from this?
You don't want to make advertising louder, but smarter? Then you've come to the right place: with our exclusion of existing customers, you only reach genuine new customers - across all channels. This allows you to make the most of your budget - with smart target group technology that works.

Less wastage. More impact. Cross-channel.