Exclusion of existing customers: Use your advertising budget wisely
Why spend your advertising budget on people who are already your customers? Every cent counts—especially in marketing. With AZ Direct's exclusion of existing customers, you can ensure that your digital campaigns reach only genuine new customers. This is smart targeting technology that works.
Precise exclusion with the AZ Identity Graph
With our AZ Identity Graph, you can specifically exclude existing customers from digital advertising campaigns – across all channels and with precision. We compare your CRM data with our database and ensure that these households are no longer targeted in any campaigns. This allows you to avoid customer irritation and protect your brand experience.
Cross-channel exclusion for maximum efficiency
Our cross-channel hub allows you to exclude users across all relevant channels:
Display Advertising
Social Media Ads
Video Ads
Digital Audio
This allows you to save on media spending by avoiding unnecessary impressions while reducing CO₂ emissions for sustainable campaigns.
GDPR-compliant and data secure
Thanks to the intelligent linking of offline and online data, we significantly increase the matching rate and thus the reach when activating segments on digital platforms. Our anonymized data can be used in the Data Clean Room in compliance with GDPR and enables precise targeting of new customers – without compromising data protection.
Your advantages at a glance
Reach only genuine new customers – for efficient new customer acquisition
Optimize your advertising budget
Strengthen customer relationships with relevant messages
Cross-channel exclusion across all relevant channels
GDPR-compliant thanks to proven onboarding technology
Germany
Austria
Switzerland