Target group onboarding: Your customer data, digitally activated
Launch your digital campaigns with the precision you know from direct marketing. With target group onboarding from AZ Direct, you can transform your valuable first-party data into digital power securely and in compliance with GDPR. Address defined target groups with high precision and minimize wastage in display and social media advertising.
How your offline data works online
Your CRM system is full of potential. We help you use this offline data online. Through intelligent data matching and hashing processes, we activate your customer data for digital advertising. This allows you to create custom audiences and reach your existing customers or generate new customers via lookalike audiences – across platforms and without cookies.
Maximum reach, maximum security
Our exclusive cross-channel hub enables you to significantly increase your reach on all relevant platforms and beyond. At the same time, our integrated Data Clean Room protects your sensitive data. Here, your data is processed securely and in compliance with data protection regulations, allowing you to analyze and activate your target group profiles without compromising privacy.
Precision, performance, and data protection
The result is highly precise target group addressing that minimizes wastage and significantly increases conversion rates. Whether via DSP connection or walled garden connections such as Meta: your audience onboarding is AI-optimized and future-proof.
Experience the future of data-driven marketing – effective, compliant with data protection regulations, and across all relevant channels.
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