Target group onboarding: precise targeting in display and social media advertising

With target group onboarding, also known as custom audiences, AZ Direct enables a targeted approach to people from clearly defined target groups - ideal for display and social media advertising. First-party data is used here, such as CRM data or AZ Direct's AZ-DIAS data. This data is anonymized before use in order to comply with data protection guidelines and protect user privacy.

An outstanding unique selling point of AZ Direct is the exclusive cross-channel hub. This tool offers innovative ways to significantly increase reach both within individual platforms and across platforms, while also automating processes. In addition, AZ Direct offers its own Data Clean Room, which guarantees the highest standards in the secure processing of sensitive data. This approach allows advertisers to analyze and use data in compliance with data protection regulations without compromising user privacy.

This allows target groups to be addressed not only on platforms such as Meta or the Amazon DSP, but also across a variety of social media and display advertising channels. The result: a highly precise target group approach that minimizes wastage and significantly increases the conversion rate - completely AI-optimized, without the use of cookies.

Experience the future of data-driven marketing with AZ Direct: more effective, data protection-compliant and across all relevant channels.