B2B campaigns: Digital precision for your business customers

B2B marketing is challenging. You need to reach the right decision-makers, place relevant messages, and make the most of your budget. AZ Direct provides you with in-depth data expertise and a wide range of channels for successful display advertising and social media advertising.

Precise target group targeting

In the B2B sector, every contact counts. With our extensive database and modern analysis tools, we identify your target audience precisely. We enable you to target decision-makers, industries, company sizes, or even job titles. This allows you to reach your business customers exactly where they are and where they make decisions.

Your channels for B2B success

We use a variety of channels to effectively spread your messages:

  • Display advertising: Place your ads on high-quality online platforms to create visibility and awareness among relevant decision-makers.

  • Social media advertising: Use platforms such as LinkedIn to address your target group directly in a professional context or in their everyday digital lives.

  • Programmatic advertising: Manage your campaigns automatically and efficiently to get the right impressions at the best price.

Reach or performance: you decide

Whether you want to increase your brand's B2B reach or achieve concrete lead generation and conversion optimization, we tailor the strategy to your goals. With our data-driven approach and campaign optimization, we deliver measurable results and maximize your ROI in B2B marketing.

Why choose AZ Direct for your B2B campaigns?

  • Outstanding data expertise: Access to an extensive database for precise targeting.

  • B2B expertise: We understand the specific requirements of business-to-business marketing.

  • GDPR-compliant B2B marketing: Security and transparency in data use.

  • Managed service: We manage your campaigns for maximum efficiency and performance.

Services – Activate first-party data, use the best third-party data

Digital marketing

With our digital marketing tools, you are very close to your customers. From display advertising and social media advertising to digital out-of-home.

Onboarding target groups

Use our data expertise to reach AZ DIAS and CRM target groups in all relevant channels.

Digital Geo: Gebäudegenaue Geotargeting-Lösung von AZ Direct

Digital Geo

Benefit from our decades of experience in Digital Geo to target campaigns precisely to your target group.

Der digitaler Wegweiser in die Handelsfiliale

Digital Drive-to-Store

Your digital guide to the store. With Digital Drive-to-Store, you can reach potential customers online in the exact area where they are most likely to visit.

Bestehende Kunden bei digitalen Werbekampagnen ausschließen

Exclusion of existing customers

Reach new customers! With our existing customer exclusion via the AZ Identity Graph, you can manage your cross-channel digital campaigns efficiently and sustainably.

Digital Marketing in der Cookieless Future

Cookieless targeting

Thanks to the AZ Cross-Channel-Hub, you can also reach the desired audience in the cookieless future.

Start a conversation with us
 

Kolja Krüger

 

Sales Manager

Start a conversation with us
 

Corinna Lehwalder

 

Sales Manager