Digital Geo: Your precise geomarketing for local success

Want to reach your target group with location-specific precision, but find that unreliable IP targeting leads to high wastage? In the age of VPNs and dynamic IP addresses, it is becoming increasingly difficult to run local campaigns with precision. This is where Digital Geo comes in: our location-based marketing ensures that your message really hits home in display and social media advertising – highly relevant and effective.

What is geomarketing?

Geomarketing uses geographic data to plan, control, and optimize your marketing activities. To do this, we analyze geodata such as addresses, purchasing power, and demographic characteristics of entire regions. Based on this, you can develop individual, locally adapted marketing measures to better understand the behavior and needs of your potential customers and derive efficient campaigns through precise geotargeting.

The key difference: precision without IP targeting

What makes our approach special is that we don't use inaccurate IP-based geolocation targeting. Our technology locates your target group down to the exact building, street, or vicinity of your branch. This means we only run your campaigns where they are truly relevant. The result is significantly higher effectiveness compared to conventional methods and a clear advantage for your regional marketing.

How to use geomarketing for your business

With Digital Geo, you can specifically control your regional marketing activities:

Location planning: Evaluate new branches based on data. Analyze market potential, target group density, and competition to make informed decisions.
Target group approach: Segment your target group geographically and tailor your messages to the needs of each region.
Sales management: Optimize your sales territories based on real demand and deploy your resources where the growth opportunities are greatest.
Local advertising: Position your advertising—whether digital or out-of-home—exactly where you can most effectively reach your target group.

Data-driven, AI-powered, and secure

Thanks to our AI-powered technology and the ability to integrate your own CRM data, we create customized campaigns with minimal wastage. Whether you want to drive interest to your store or promote regional offers such as the expansion of fiber optic networks, our solutions are cookie-free, GDPR-compliant, and highly relevant. Rely on Digital Geo to get the most out of your display and social media advertising.

Activate services -1st party data, use best 3rd party data

Digital marketing

With our digital marketing tools, you are very close to your customers. From display advertising and social media advertising to digital out-of-home.

Digital marketing

Onboarding target groups

Use our data expertise to reach AZ DIAS and CRM target groups in all relevant channels.

Onboarding target groups

Der digitaler Wegweiser in die Handelsfiliale

Digital Drive-to-Store

Your digital guide to the store. With Digital Drive-to-Store, you can reach potential customers online in the exact area where they are most likely to visit.

Digital Drive-to-Store

Bestehende Kunden bei digitalen Werbekampagnen ausschließen

Exclusion of existing customers

Reach new customers! With our existing customer exclusion via the AZ Identity Graph, you can manage your cross-channel digital campaigns efficiently and sustainably.

Exclusion of existing customers