Digital Drive-to-Store: Your digital guide to the store
Are you looking for ways to increase customer traffic in your brick-and-mortar store? With Digital Drive-to-Store, AZ Direct brings the intelligence of digital geo-technology directly to your local marketing. This geomarketing solution enables you to precisely target potential customers online based on their location – accurately, data-driven, and measurable.
Precise targeting: Building-specific instead of IP-based
Conventional geotargeting using inaccurate IP data is a thing of the past. Our underlying digital geo-technology is based on a data protection-compliant, area-specific approach. This means you can reach your target group exactly where they are most likely to visit – at real building addresses. This minimizes wastage and maximizes the relevance of your message.
Digital 360° approach for your catchment area
Our trading desk combines geographic data with digital targeting. This allows you to reach consumers in your catchment area in a targeted manner via a 360° mix of digital channels:
Display-Werbung
Social-Media-Anzeigen
Video-Werbung
Digital-Audio
All channels are controlled on a region-specific and data-based basis - for maximum relevance and minimum wastage. Geomarketing forms the basis for precise campaign planning at local and regional level.
From the digital display directly to your store
Digital Drive-to-Store is more than just digital marketing - it is a measurable invitation to your store. We use location data and intelligent advertising control to increase real customer frequency. Ideal as:
Display advertising
Social media ads
Video ads
Digital audio
All channels are controlled based on specific regions and data—for maximum relevance and minimal wastage. Geomarketing forms the basis for precise campaign planning for local marketing and location marketing.
From the digital display directly to your store
Digital drive-to-store is more than just digital marketing—it's a measurable invitation to your store. We use location data and intelligent advertising control to increase real customer footfall. Ideal as:
A digital alternative to flyers
A supplement to cross-media campaigns
A trigger for location-based offer communication
All channels are controlled on a region-specific and data-based basis – for maximum relevance and minimum wastage.
From the digital display directly to your store – measurable!
Digital Drive-to-Store is more than digital marketing – it is a measurable invitation to your store. Through intelligent advertising control and precise location data, we increase your actual customer frequency. It is the ideal solution as:
A digital alternative to flyers
A supplement to cross-media campaigns
A trigger for location-based offer communication
Your advantages with Digital Drive-to-Store:
Increased footfall in brick-and-mortar stores and increased sales in stationary retail
Reduction of wastage through area-specific targeting based on AZ microgeography
Powerful control across all relevant digital channels
Wide reach, GDPR-compliant, and efficient
Seamless integration into your cross-media retail strategy
Clear competitive advantage in the local environment through efficient customer activation
Germany
Austria
Switzerland