Digital Drive-to-Store: your digital guide to the store - targeted, data-based, measurable

With Digital Drive-to-Store, AZ Direct brings the intelligence of digital geo-technology to the retail sector. As a digital supplement or alternative to traditional advertising brochures, this product enables you to address potential customers online in a precise, area-based manner - exactly where they are most likely to visit. Through targeted geotargeting, we address people at the exact moment they are in the geographical zones relevant to you. The underlying digital geo-technology from AZ Direct GmbH does not use IP-based geo-targeting at all - instead, it is based on a data protection-compliant, area-specific approach that enables significantly greater precision in targeting.

Geobased target group approach with a digital 360° approach

Our trading desk combines geographical data with digital targeting. This allows you to reach consumers in your catchment area via a 360° mix of digital channels:

Display-Werbung
Social-Media-Anzeigen
Video-Werbung
Digital-Audio

All channels are controlled on a region-specific and data-based basis - for maximum relevance and minimum wastage. Geomarketing forms the basis for precise campaign planning at local and regional level.

From the digital display directly to your store

Digital Drive-to-Store is more than just digital marketing - it is a measurable invitation to your store. We use location data and intelligent advertising control to increase real customer frequency. Ideal as:

Digital alternative to flyers
Supplement to cross-media campaigns
Trigger for location-based offer communication

Your advantages at a glance:

Area-specific targeting based on AZ microgeography
Powerful targeting across all relevant digital channels
Digital audio as a new touchpoint in the media mix
Wide-reaching, GDPR-compliant and efficient
Can be seamlessly integrated into your cross-media retail strategy

Activate services -1st party data, use best 3rd party data

Digital marketing

With our digital marketing tools, you are very close to your customers. From display advertising and social media advertising to digital out-of-home.

Digital marketing

Onboarding target groups

Use our data expertise to reach AZ DIAS and CRM target groups in all relevant channels.

Onboarding target groups

Digital Geo

Benefit from our decades of experience with campaigns based on location data to achieve reliable and high-performance results, including digitally.

Digital Geo

Exclusion of existing customers

Reach new customers! With our existing customer exclusion via the AZ Identity Graph, you can manage your cross-channel digital campaigns efficiently and sustainably.

Exclusion of existing customers