Addressable & Connected TV: Your advertising hits the mark
Television is no longer just television. With addressable TV and connected TV, you can reach your viewers more precisely than ever before. This means that your advertising reaches exactly those households that are interested in it. AZ Direct shows you how to use these new opportunities for your marketing.
Addressable TV (ATV): Advertising that suits the household
Imagine if you could control your TV advertising so that different households see different commercials on the same program. That's exactly what addressable TV is. It inserts personalized digital advertising into ongoing linear television programs. We use data on viewer behavior and demographic characteristics to show your message only to the households that are truly relevant. This minimizes wastage and makes your TV advertising much more effective.
Connected TV (CTV): Your message in the streaming world
Connected TVs are televisions that are connected to the internet – i.e., smart TVs, streaming sticks, or consoles. This is where people watch movies, series, and videos via streaming platforms and apps. With CTV advertising, you place your ads directly in this streaming content, for example as short video spots before or during a program. This allows you to reach your target audience outside of traditional television programming and take advantage of the expanded big-screen reach.
Your advantages: More precise, more effective, more efficient
The advantages of addressable TV and connected TV are manifold:
Accurate targeting: Thanks to precise data, your advertising messages reach exactly the viewers who are relevant to your offering.
Greater advertising impact: Personalized advertising is better received and generates more interest in your products.
Optimal use of your budget: Your advertising money is used more efficiently because we significantly reduce wastage.
Clear performance monitoring: We analyze your TV campaigns in detail so that you always have an overview and can optimize them.
Extended reach: You combine traditional television with digital streaming channels for a broader yet personalized approach.
AZ Direct: Your expert for ATV and CTV
With AZ Direct, you benefit from a data-driven advertising strategy that improves your customer engagement and campaign performance. We support you with our expertise and the right technologies to make your advertising on addressable TV and connected TV a success.
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