Direct mail retargeting
Convert webshop visitors who have not ordered directly online into customers at a later date. Direct mail retargeting allows you to effectively address webshop visitors by mailing and ensures a significant increase in the conversion rate.
Direct mail retargeting: Convert webshop visitors into new customers retrospectively
On average, 98% of users leave a webshop without making a purchase. Direct mail retargeting offers an attractive opportunity to convert webshop visitors into buyers after they have left the website.
Reach unknown web store visitors
Anyone who leaves a web store without making a purchase and does not leave an address for subsequent contact is a lost user for the web store operator. This is precisely where direct mail retargeting, i.e. subsequent contact via print advertising material, comes into play.
Direct mail retargeting creates an effective opportunity to successfully capitalize on the marketing budget that has already been invested in a customer journey to generate traffic in the run-up to a web store purchase. This can more than double the conversion rate compared to traditional new customer mailings.
Advantages of direct mail retargeting compared to online retargeting channels:
Personalized approach: Print advertising materials enable a direct approach to the webshop visitor in their home environment
Presence: Print advertising media have a high visibility. This means they remain present for longer than a display banner, for example
Accessibility: The retargeting reach can be significantly expanded through direct mail retargeting, as no ad blockers or browser settings prevent print mailings from being delivered to the letterbox
Value: Postal advertising offers a haptic experience and is perceived by users as valuable and therefore effective
Conversion: Print advertising media offer one of the highest conversion rates of all push advertising channels in percentage terms
Convert webshop visitors to end customers
Germany
Austria
Switzerland