Direct mail retargeting: Win back online prospects offline
98% of online store users leave a site without making a purchase. With direct mail retargeting, you can turn these lost visitors into customers after all—through targeted, personalized communication via print mailings. The result: significantly higher conversion rates than with traditional new customer mailings.
How postal retargeting works
Anyone who leaves a web shop without making a purchase and without leaving an address is lost to many companies. Our approach: Using data matching, we identify these visitors in compliance with GDPR, link their online ID to a postal address, and send them a personalized mailing based on their expressed interest or abandoned shopping cart.
Effective online-to-offline marketing
Direct mail retargeting recoups your previously invested marketing budget in sales. By combining online data with physical contact in the mailbox, conversion rates often double compared to online-only retargeting channels.
Advantages of direct mail retargeting:
Personalized communication in the familiar home environment
High visibility and longer presence than digital ads
No technical barriers – no ad blockers or browser settings
Value and haptics increase the impact of the message
Highest conversion rates among push marketing channels
GDPR-compliant & measurable
Our Data Secure[hoch]TTP[/hoch] process ensures secure, pseudonymized data processing. With integrated response tracking, we measure the success of your online-to-offline campaign and optimize the customer journey—from the first website interaction to the purchase.
Convert webshop visitors to end customers
Germany
Austria
Switzerland