Postwurfspezial: Targeted household advertising without address data

Data-based targeting for unaddressed advertising

The selection of suitable buildings is based on our AZ DIAS audience targeting system – with over 600 anonymized characteristics such as household composition, purchasing power data, residential area analysis, and personality types. Alternatively, we use existing address evaluation models or market research data, such as the market media study best for planning, to determine the optimal distribution areas.

Examples of target group-specific messaging

With Postwurfspezial, you can tailor your mailings directly to interests – for example, with salutations such as “To wine lovers” or “To energy savers in the home.” This ensures a high level of attention from the recipient and increases the success rate.

Increased efficiency & minimized wastage

As a partner of Deutsche Post, we automatically take households that refuse advertising into account and adjust the distribution quantities. This means you only reach households that are actually open to advertising and maximize your marketing efficiency.

Postwurfspezial as part of your cross-channel strategy

Unaddressed household advertising can be perfectly combined with digital campaigns – e.g., as an extension of an online campaign or to increase regional brand awareness. You benefit from high reach while targeting a relevant audience.