Postwurfspezial: New customers through partially addressed mailings
Acquire new customers by sending partially addressed mailings with direct mail specials. AZ Direct optimizes and controls the cost-effective distribution to your potential new customers. The selection of buildings suitable for advertising with Postwurfspezial is based precisely on your target group specifications.
Qualification is based on the extensive range of characteristics from the AZ DIAS audience targeting system. Your advantage: The information it contains on people and households (transaction data, household compositions, person typologies and much more) is used as an important selection tool for the final building selection and therefore for acquiring new customers.
Alternatively, already developed AZ address evaluation models, e.g. from customer analysis, can also be used. In addition, market research results such as those from the current market media study best for planning are available for optimization. Use a target group-specific approach, such as 'To the wine lovers' or 'To the energy savers of the house'.
As a partner of Deutsche Post, we naturally also take into account the distribution volumes of Deutsche Post adjusted for advertising refusers (who make this clear with “No advertising please” stickers on their letterboxes) and thus the potential actually available.
Your benefits with Postwurfspezial
Cost-effective postal advertising for new customers
Optimization thanks to the unique range of AZ DIAS features
High level of attention from recipients thanks to partially addressed and target group-oriented approach such as “To the wine lovers” or “To the energy savers of the house”
New ways to extend your classic online or offline campaigns
Possibility of advertising channel mix in conjunction with simultaneous advertising channel optimization
Start now with cost-effective new customer acquisition by post
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