Direct mail: Targeted postal advertising with data power
Even in the digital age, direct mail remains an effective tool in direct marketing. Personalized, addressed advertising letters stand out in the mailbox, build trust, and achieve high response rates—especially when they are precisely tailored to the target group. With AZ Direct, you can combine the advantages of classic postal advertising with modern data intelligence.
48 million household addresses – your potential for new customers
We offer you access to 48 million qualified household addresses in Germany. Whether you want the finest regional selection, postal code targeting, or addressing based on demographic, socioeconomic, or psychographic characteristics, our AZ DIAS audience targeting system delivers the right recipients for your campaign.
Data-based target group targeting
Before every mailing campaign, we analyze your existing customer data, compare duplicates, and enrich the information with relevant profile characteristics. This ensures that your mailing reaches those who are interested and in need, while minimizing wastage.
Direct mail in a cross-channel context
For maximum advertising success, we integrate direct mail into multi-channel or cross-channel campaigns. Accompanying email and display campaigns to the same recipients increase performance and reinforce the brand message – online and offline.
The AZ DIAS audience targeting system
With a variety of insights for effective direct mail marketing
Everything from a single source – from concept to shipping
As part of Bertelsmann Marketing Services, we offer you a complete service:
Campaign design & customer communication
Creation of print advertising materials
Customized lettershop solutions
Shipping & response processing
This allows you to concentrate fully on building on your success.
Use the potential for optimized addressing of your target group with advertising by direct mail!
Germany
Austria
Switzerland