Direct mail: Select from millions of addresses

AZ Consumer addresses for your direct mailing

The direct route to 48 million potential new customers
Optimize your direct marketing activities via mailing with our 48 million household addresses. This enables us to provide you with sufficient potential even for the finest regional selection or special target groups.

Qualified recipient data - the basis for your direct mailings

The direct mail campaign should be preceded by detailed profile analyses of your existing customer data. The basis for this is address-qualifying profile information from our AZ DIAS audience targeting system - so that your mailing arrives where it is needed.

For maximum advertising success, you also integrate the target group addresses determined from the analyses into multi- or cross-channel campaigns. Cross-media targeting with accompanying e-mail and display campaigns to a large proportion of the same addressees enables you to achieve even better performance with your direct advertising via AZ Direct.

The AZ DIAS audience targeting system

With a variety of insights for effective direct mail marketing

Fulfillment

Everything from a single source
Thanks to our unique group of companies within Bertelsmann Marketing Services and the other companies in the Bertelsmann Group, we offer you all services from a single source, from the creation of your customer communication to the creation of your online and offline advertising media and customized lettershop solutions to the processing of responses. So that you can concentrate on expanding your success.