Find tomorrow’s customers today across all channels

Customer acquisition
International street and building directories: Now available for all European countries available

To the webshop
Strong and lasting customer relationships

Marketing to existing customers
Who? How? Where? What? – The characteristics of your customers

Analytical services
Increase your CRM and e-commerce effectiveness with our data and processes

Information services

AZ Direct is your partner for successful cross-channel marketing!

For more than 50 years, we have been combining in-depth knowledge of dialogue marketing with state-of-the-art data intelligence to precisely identify and effectively reach target groups. We help you find the right people, address them through the appropriate channels, and thus achieve your marketing goals faster—whether it's new customer acquisition, customer retention, or both.

Thanks to our unique database of around 70 million consumers and 40 million households in Germany, we enable you to address your target groups directly and personally via the appropriate channels. We combine online and offline marketing into a coordinated cross-channel strategy – from direct mail and email marketing to display advertising and video to mobile and social media campaigns.

We not only provide the data, but also support you from analysis and planning to implementation. With clear insights, precise target group targeting, and data protection-compliant processing, we increase the impact of your campaigns.

With us, you can leverage the potential of real consumer data to take your marketing strategy to a new level – relevant, effective, and GDPR-compliant.

About AZ Direct

Solutions

Customer Acquisition

Our cross-channel marketing specialists support you in all phases of targeted customer acquisition – from analysis and planning through to the evaluation and further optimization of your marketing campaigns.

Marketing to Existing Customers

Strong and lasting relationships – rely on your existing customers and our expertise. Bolster your relationships with your valuable customers.

Information Services

Efficient and modern address management processes combined with international reference data for streets, buildings, and markets – optimize your CRM and e-commerce platforms.

Mit postalischer Werbung DSGVO-konform Neukunden erreichen

Postal advertising

Gain new customers. Potential for target group-optimized new customer acquisition via direct mail, list broking and direct mail specials.

E-mail marketing

The right way to address your customers. AZ Direct offers you target group-specific e-mail marketing with the largest e-mail reach in Germany.

Digital marketing

With our digital marketing tools, you are very close to your users. From display advertising and social media advertising to digital out-of-home.

Reichweitenstarke Beilagen-Werbung bei AZ Direct

Insert advertising

With insert advertising in parcels, catalogs, magazines or mailings, you can achieve a high level of attention with current postal and online shoppers.

Analytical services

With our analytical services, you can identify the characteristics of your (potential) customers, such as who likes to buy what, where and when. Your acquisition will be crowned with success.

Customer insights

Find out what moves your customers - qualifying customer information for an individual approach and support.

Moderne Adressmanagement-Lösungen minimieren Retouren und steigern die Conversion-Rate

Address services

Minimize returns and increase your conversion rate with efficient and modern address management services

Erfolg durch korrekte Adressen mit aktuellen Referenzdaten

Street and building dataset

Valuable reference data, market-leading quality, and international availability – to verify and qualify your customer data

We optimize your cross-channel marketing. Please get in touch with us.