AZ Direct: Products

70 million ways to potential new customers. Acquire and successfully retain new consumers in all channels with AZ Direct. As a subsidiary of Bertelsmann Marketing Services, AZ Direct stands for successful new customer acquisition and the exploitation of all the potential of existing customers - across all marketing channels.

Dialog marketing with 50 years of expertise

As a leading dialog marketing provider on the market for more than 50 years, we are constantly developing our high level of marketing expertise as your partner for successful data-driven cross-channel marketing with addresses, data and systems.

Around 70 million consumers

AZ Direct currently offers you the largest cross-channel reach in Germany. We generate meaningful customer insights and select the potential for precisely tailored new customer campaigns. This is based on our unique AZ DIAS audience targeting system and our extensive expertise in the field of business intelligence. The data protection compliance of our products is ensured by the patented data protection procedure Data Secure[hoch]TTP[/hoch], which opens up new and unique dialog marketing opportunities for you.

Portfolio

Postal advertising

Potential for target group-optimized new customer acquisition via postal advertising

E-mail marketing

Data-driven email marketing with Germany's largest email reach

Digital marketing

With our digital marketing tools, you are very close to your target group. From display advertising and social media advertising to digital out-of-home

Insert advertising

Added value for recipients and senders - attractive parcel inserts

Analytical services

New insights for your marketing of tomorrow - identify the characteristics of your (potential) customers with our analytical services

Customer insights

Find out what moves your customer base - qualifying customer information for an individual approach and support

Adress services

Minimizing returns and increasing the conversion rate through efficient and modern address management services

Street and building dataset

Valuable reference data, market-leading quality and internationally available - for the verification and qualification of your customer data.

Please get in touch with us.