Customer insights: Understand customers, acquire them in a targeted manner and retain them in the long term!
Find out what moves your customer base. Today's consumers have a wide range of choices. This makes it all the more important to have qualifying customer insights in the CRM system that allow you to address and support them individually.
The AZ DIAS audience targeting system is a unique information database in Germany. AZ DIAS contains knowledge on more than 40 million households, 70 million people and 22 million buildings, providing valuable insights.
Customer insights as building blocks for customer loyalty
These more than 600 features - socio-demographic and psychographic characteristics as well as customer insights on consumption - can be used to profile current and potential consumers. This information can be used, for example, for address qualification, customer selection, existing customer optimization or for creating a customer typology and persona. They also offer an efficient way of selecting representative address samples for customer surveys.
Audience targeting to address your customer base
AZ DIAS features support a clear and personalized approach to your customer base, effective and targeted customer retention and needs-based customer segmentation. AZ DIAS analysis data also forms the selection basis of our target group offering for cross-channel marketing campaigns and the database for our extensive analytical services. Data protection is always guaranteed through the use of our unique, patented Data Secure[hoch]TTP[/hoch] process for anonymized enrichment.
We have this AZ DIAS data spectrum ready for you:
Secure customer insights with added value now.
Germany
Austria
Switzerland