Campaign Management

The way consumers use media has radically changed in recent years. In the context of the customer journey, merging previously separate online and offline “data silos” into a single-customer-view is one of the biggest challenges that companies face.

AZ Direct fuses leading IT systems (campaign management, eSP, DSP, DMP, customer journey tracking), address management services, customer insights from our AZ DIAS Audience Targeting System, analytics expertise, channel bridges, and our large multi-channel reach into unique and custom-tailored campaign management solutions. If required, it can even handle the campaign operations.

We help you to structure and operate new, contemporary multi-channel campaign management programs. In addition, we also offer supplementary solutions to enhance your existing campaign management system with the necessary digital marketing capacities.