AZ INSPIRE grid now also available for Switzerland and Austria

The comprehensive demographical market data that has previously been offered in the German “INSPIRE-Grid” project by multi-channel marketing expert AZ Direct, is now also available for Switzerland and Austria.
On the basis of the German Audience Targeting System AZ DIAS and the Austrian and Swiss databases A-plus and CH-plus, the experts at AZ Direct have created country-specific and cross-border packages of socio-demographic data for the entire DACH region (Germany, Austria, and Switzerland).
The new grid data for the DACH region assists international companies in comparing and analyzing their markets or specific areas, prospects, and opportunities across borders.
Data is provided on grid sizes of 100 x 100 m, 250 x 250 m, 500 x 500 m, 1 x 1 km, 2 x 2 km, 5 x 5 km, and 10 x 10 km. All data can be provided both as raw data files and as digital map files (SHAPE format).
All grid cells correspond to the European INSPIRE-Grid, a requirement of the European Parliament and Council for the creation of an
“Infrastructure for Spatial Information in the European Community.”
The data can thus also be used by individual municipalities, municipal associations, and federal authorities as a supplement or reference to their own INSPIRE-related official data and projects.
“With this unique range of market data that spans Germany, Austria and Switzerland, borders are no longer important in this region. Now, the markets in these countries and locations in cities such as Munich, Vienna, and Zurich can be directly compared. This new dataset forms the perfect basis for analysis and evaluation in the context of area-based tasks – both in terms of governmental affairs and in the private sector,” says Peter Kothe, expert in geomarketing and location intelligence at AZ Direct and sales manager for Business Intelligence & Content.
About AZ Direct
AZ Direct, a Bertelsmann Printing Group company, is THE partner for successful, data-driven, multi-channel marketing with addresses, data, and systems for: postal mailings, e-mail marketing, display/social media/video/mobile advertising, onsite targeting, multi-channel retargeting, CRM campaigns and customer journey management. AZ Direct can reach around 63 million consumers through these channels with Germany's largest crossmedial reach. The basis for this is provided by the unique AZ DIAS Audience Targeting System, which offers many characteristics for selecting effective target groups to acquire new customers or gain more insight into existing customers. Data protection compliance is ensured through the patented data protection procedure Data SecureTTP. Comprehensive statistical-geographic information and analysis systems complete the portfolio of services. AZ Direct has offices in Germany, Austria, and Switzerland.

Press contact:
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Gernot Wolf
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E-mail gernot.wolf@bertelsmann.de