Telephone: +49 5241 80-5438
Fax: +49 5241 80-66962
E-mail: az(at)bertelsmann.de

The concept for your new customer acquisition drive always begins with our comprehensive analysis. During this process, it is important that

• we get to know your products and services intimately
• we can put ourselves in the shoes of your potential customers and describe their situations
• we understand the market conditions in your sector
• you tell us about your previous experience with new customer acquisition

We will work closely with you to develop a campaign plan that can be applied to multiple advertising channels.

Together with you, we will tackle questions such as:

• Who needs which product, and when?
• Who traditionally buys via only one purchasing channel?
• Which potential customers can I contact via which channel?

We check availabilities for you, make suggestions on how to optimise your selection, develop score cards and apply them. And naturally, we also analyse the success of each measure once a campaign is complete. The knowledge gained from this is then used as a starting point for optimising the next campaign. This ensures continual development of your new customer acquisition drives, which will significantly increase the success of your advertising – and thus your revenue

We are your one-stop shop for all services. Benefit from our many years of marketing expertise in a wide range of industries and our knowledge of target groups.

AZ Direct’s target group experts have a precise overview of the latest available materials, and will assess their chances of success based on your requirements. This way, we can also increase your long-term advertising success!