As a company of the Bertelsmann media concern, we have our finger on the pulse of world developments in the media industry. At the moment, the print sector is struggling because of a sharp downturn in the advertising business and stagnating to declining subscriber numbers.

In this situation, data mining with the aid of special analysis procedures can produce important findings, e.g. for which subscribers there exists a certain cancellation risk, which non-subscribers or non-advertising customers can be attracted and with which likelihood of success, which potential can be tapped in which target group, to mention but a few.