Contact new customers close to your outlet
Are you faced with the challenge of sending mail only to the “right” customers and “willing buyers”? With personalised mailing campaigns of attractive offers designed for specific target groups, AZ Direct “draws” potential new customers into your shop. To do this, we select the right addresses for you based on a preliminary customer structure analysis that provides an insight into the profile of your target group. This is based on geographical, socio-demographic and psychographic attributes. Outside Germany, we have the option to define catchment areas close to your outlet via our partner companies. After all, depending on your budget, new customers can be contacted via fully, partially or non-addressed mailing campaigns. This way, AZ Direct ensures that you contact new customers that suit your framework conditions.
Make good use of transaction data from your till system
You have collected all the transaction data from your customers through your till system. Using our database, AZ Contact, you can convert this information into customer-related data, which will provide you with valuable information for the central direction of dialogue campaigns. The AZ Contact campaign management tool is versatile, and can be docked onto your ERP and till system.
Create purchase incentives
As a retailer, it is important for you that your customers come into your shop regularly and leave with a high average spend. AZ Direct uses a shopping basket analysis to support you throughout the entire data mining process and clearly identify the needs of your customers. Relevant information from the analysis can then be used for targeted mailing campaigns. In this way, your customers receive offers tailored to their specific needs, thus placing your company at the forefront of their minds.
Perfect data quality
A “clean” customer database with no duplicate entries and only existing addresses is essential for effective and efficient mailing campaigns. AZ Direct has developed a tool to meet your need for perfect data quality. This begins with the recording of new customers’ addresses, which are subjected to a qualification process before they are entered in the system. In addition, every response to a mail that we receive is processed to allow us to register changes in address, deceased customers and duplicate entries.
Uniform awareness of brand identity across the board
When it comes to acquiring new customers, “on-site” marketing is the biggest challenge retail chains have to face. With AZ Loop, AZ Direct's online marketing platform, each outlet can approach their sales strategy at the POS to suit their own customers and potential new customers. AZ Loop provides standardised company mail templates and reliably deals with personalisation, printing, letter shop and delivery of mailing campaigns. This enables you to achieve a consistent brand image.
Plan an outlet expansion in Germany
AZ Direct can also provide support if you are planning to expand your branches. Using a customer structure analysis, we can determine the profile of your customers with socio-demographic, geographical and psychographic attributes. With the help of our AZ DIAS Market Database, you can then accurately select regions in Germany with potential new customers who have a similar profile.