Analyzing customer structure – acquiring new customers
AZ Direct has been supporting businesses in the targeted acquisition of new customers for over 40 years. This comprehensive know-how benefits Spezialitätenhaus G. Schulteis GmbH in Aachen, Germany, as well.
An overview of the case
The task
- Development of a comprehensive solution to generate new potential
customers.
The concept
- Package of measures based on a customer structure analysis to obtain an exact customer profile.
The result
- Exact customer profile.
- Increase in campaign efficiency.
- Always a high position among furt-
her foreign address groups. - Everything from a single source.
Read the whole success story in PDF format:
Spezialitätenhaus G. Schulteis GmbH customer solution
The customer
- Spezialitätenhaus G. Schulteis is a subsidiary of the Lambertz Group and a supplier of unique, high-quality food items.
- This specialty company has been supplying exquisite food items around the world for more than 25 years.
- Several varieties of fine spiced German cookies in wonderful tins and boxes, truffles, wafers, dominosteine, Christmas stollen, marzipan and much more are among the items included in the product line.
- The entire line is of the very highest quality.
