More than ten years of experience and expertise in the industry
AZ Direct knows the insurance sector and provides its companies with all-round support to help them overcome the challenges that face them. An efficient tool for this is dialogue marketing, which allows you, as part of this sector, to actively engage with your customers and potential clients, thus helping you to become a recognised partner. We tackle the following key issues:
- Missing tie to the companies
- Increased tendency to switch companies amongst customers
- All-round customer perspective
- New customer acquisition amongst cutthroat competition
- Securing existing customers and increased profitability throughout the entire customer life cycle
- Central customer orientation and pro-active communication
- Cancellation prevention
We know this sector
AZ Direct’s experts in the insurance sector contribute a wide range of diverse experience in order to support their companies in acquiring new customers, managing existing customers and all the relevant "multi-channel dialogue marketing" issues.
Key facts from the past five years:
- More than 25 million optimised addresses selected for new customer acquisition
- More than 100 million data records cleaned up, validated and enriched with AZ Direct attributes
- More than 30 million mails sent to existing customers
- Ten address/customer databases with more than four million customer addresses built up and cleaned up
- Over 800 days of on-site consulting expertise in dialogue marketing and campaign management for our customers
- More than 100 score cards for new customer acquisition created for our customers
- Six local branding platforms set up for our customers’ sales partners
Take advantage of our experience and contact us today! Benefit from our experience in the industry and the success of our customers in joint projects with the following focuses:
- New customer acquisition based on score cards, customer value models generated by AZ Direct and focused address selection
- Fulfilled potential in your sales areas and for your on-site partners
- Cancellation prevention
- All-round customer communication via centralised and decentralised campaign management solutions
- Database clean-up and uniform customer perspective on all your company’s activities (different policies, customers and homes)
