Ready for the German market
With its comprehensive marketing services and impressive expertise,
AZ Direct helps foreign companies like Long Tall Sally gain a foothold in the German market.
An overview of the case
The task
- To help customer Long Tall Sally enter the German market
- To plan and implement extensive dialogue marketing activities to attract new customers and support existing customers
The concept
- A comprehensive solution that not only includes traditional dialogue marketing services, but also makes practical use of detailed knowledge of the market
The result
- A better understanding of customers
- Optimal entry into the German market
Read the whole success story in PDF format:
The customer
- A multi channel worldwide leader in clothing for tall women
- Established in 1976, purchased in 2005 by Amery Capital
- Long Tall Sally acquired the Canadian retailer Tall Girl in 2009 and Germany’s Long Fashion in 2011
- Primary business: Catalogue and internet sales of goods in 73 countries through online store longtallsally.com
- 19 stores across the UK, 9 in Canada, 3 in US and 3 in Germany
- Mission: To be first choice in fashion for tall women worldwide
