The car is still Germany’s favourite child.
The car is still Germany’s favourite child. However, even in Germany, brand loyalty is in continual decline. These days, a car must offer the right individual solution for each phase of the customer’s life. Whether you are selling a family hatchback or a high-performance sports car, you as a manufacturer and dealer need to know what situations call for which type of car. We can support you in this by providing the right dialogue marketing solution for each situation.
Acquire new customers
Approaching target groups in the right way is the greatest challenge when using dialogue marketing measures. For example, the “young family” who have just had their first child want different things from their car than the “empty nesters” whose kids have just left home, giving them the opportunity to fulfil long-harboured wishes. Via all the relevant communication channels, we can help you and your dealers to contact your customers – both existing and potential – at the right time and with the right offer.
Manage customer relationships individually
- Compile everything you know about your customers in a central customer contact program.
- Analyse this information in order to optimise your next marketing steps.
- You can also provide access to all your on-site customer advisors at the push of a button.
- Make your customer an offer tailored to their current needs, and they will reward you with loyalty.
AZ Direct can provide the following services for this:
- Modular, analysis-supported solutions for your customer contact program
- Complex phase of life or needs analysis models that can be effortlessly integrated into your existing system
- A customer contact program system solution from a single source, tailored to your individual needs as a company
Efficient structuring of recall operations
It is an unfortunate truth, but sometimes recalls cannot be avoided. A particular type of vehicle needs to be brought into the authorised repair shop for retrofitting. This sets a complicated mechanism in motion:
- Identifying the affected vehicles
- Allocating the vehicles to the owners
- Checking the addresses of the registered owners in the system
- If the car has since been sold on, tracing the current owner
- If the owner has since changed address, tracing the owner at their current address
In order to ensure that this process runs as smoothly as possible for you and your customers, AZ Direct has developed a database-supported recall management solution tailored to the specific needs of the automotive sector. This allows you to identify the correct owner of the vehicle quickly and efficiently and contact them at their current address, anywhere in Europe.