Securing the loyalty of your established customers and/or winning new ones is a task you want or need to perform as effectively as possible. Often there are big differences from one country to another. Selecting the correct target groups is therefore the key to success. No matter whether you are operating in a B-to-C or B-to-B environment, you need a clear, comprehensive picture of your own customers and markets which identifies the features that determine success.

AZ data mining services give you the detailed information that makes the difference. Data mining supports the process of identifying meaningful connections in big databases, using automated, mathematical-statistical processes.

Starting from your address stocks and additional qualifying information from the AZ Data, Information and Analysis System (AZ DIAS) we can analyze and evaluate your market effectiveness among your customers and “non-customers” and translate it to an optimization model for marketing and sales activities.

A number of possibilities are available for both the B-to-C and the B-to-B market which you can use according to your objectives:

• Customer structure analyses for characterization and enhanced exploitation of customer and existing target group potential
• Response analysis to evaluate the effectiveness of mailing addresses used
• Optimization of customer loyalty and new customer acquisition by developing individual customer typologies
• Churn management for studying migration and transfer processes
• Reviewing and analyzing the current trend in customer lifetime values
• Sales territory and field service analyses and
• planning
• Location analyses and comparisons
• CRM process optimization