The AZ DIAS Data, Information and Analysis System opens the door to a unique, Germany-wide data world for the analysis, evaluation and optimization of your customer data and markets. AZ DIAS makes use of data and typologies proven over many years, on the one hand, and totally new data and typologies based on psychography and sociodemography, on the other.

AZ DIAS uses unique building codes to link your customer database to address and area qualifying information on people and households as well as buildings in almost any street, municipality or postcode. The available spectrum spans several hundred features.

The range of features available extends from macrogeographic analyses such as town sizes, city centres and conurbations to microgeographic purchasing power and living area typologies, car, mail order and development structure data, online use information through to personal psychographic value information and age classifications, to name but a few extracts from the AZ DIAS data pool and our international scope.

AZ DIAS enables you to fill the information gaps where your customers and markets are concerned. This detailed knowledge allows available potential to be tapped more specifically and thus more effectively. Highlights of AZ DIAS:

• Consumer and Business market data at personal, household, company, building, microgeographic, postcode and district level
• Geo coordinates at building and street section level
• New target grouptypologies
• Flexible data management for CRM
• Geomarketing, GIS/routing services
• New possibilities for analysis of your business
• Mail history management
• New data enrichment possibilities for your business

AZ DIAS is the optimum basis for effective data mining and scoring.