Telephone: +49 5241 80-5438
Fax: +49 5241 80-66962
E-mail: az(at)bertelsmann.de

Do you sell your products and services via local sales partners? If so, then the success of your company is largely dependent on the sales success of your local agents. In order to achieve the most successful communication possible, you need a solution that will allow your sales partners to independently implement marketing campaigns, in a quick, uncomplicated and highly-efficient manner.

As the local representative of your company, the partner needs the best possible support and effective tools for marketing and successful on-site dialogue. This often requires a customisable portfolio of advertising materials, a wide selection of activities and communication measures, an uncomplicated service and effective responses to queries.

Headquarters ensures this by focusing on productive use of subsidies for advertising costs, efficient use of resources and transparent system for measuring and monitoring the success of the communication measures.

Our online platform solutions are modular marketing and sales tools for a high-response, budget-efficient, on-site dialogue. The modules cover the entire value creation process in all phases of the customer relationship – from new customer acquisition to existing customer care. The portfolio is stored in the system by the central marketing team and automatically customised to suit each sales partner.

Each module is driven by powerful processes and solutions from AZ Direct that bundle interfaces and create synergies. The full-service platform provides cost advantages for the measures, thus ensuring your budget is used efficiently and effectively.

• Increased profits thanks to stronger sales partners
• Quick implementation
• Transparency owing to local marketing activities and application of budget
• Reduced costs due to lower central coordination requirements