On-site brand presence
Strong brands are more than “brand images” – they have developed to become “brand relationships”. They come to life through personality, experience and interaction with the brand. As such, the local sales partner is often an essential point of contact for strong brands.
Local sales partners connect brands with markets. Their on-site presence in close proximity to potential customers helps them to combine brands with authenticity and tangibility. Local sales partners have a relationship with the customer, directly influencing their experience with the brand. This makes them key to a positive experience, building trust, understanding and success.
The integration of a central marketing message and local marketing expertise creates an all-round local branding approach that will help to make your brand more attractive and increase the sales success of your on-site partner.
Support for sales and marketing
With support from AZ Direct, you can centrally specify the key points of your customer and brand communication, whilst at the same time giving your decentralised units maximum independence in their advertising. Our solution offers an extensive range of opportunities for supporting the work of your sales partners and intensifying on-site marketing power. It doesn’t matter whether the sales points in question are subsidiaries, franchises or a traditional sales force.
We will work together with you to develop a solution tailored to the needs of your business, and can offer your sales partners a variety of regionally-adapted marketing activities. From localised sales documents, personalised mailing campaigns and flyers to advertisements, posters, cinema spots and promotional gifts, we offer a variety of marketing tools that your sales partners can order and implement directly via a marketing portal designed to suit the needs of your company.
The benefits for you:
- Increased revenue due to stronger on-site sales partners
- Reliable quality and processes
- Fast time to market
- Completely transparent regional marketing activities (reporting)
- Less coordination work when adapting campaigns
- Intensification and professional development of local marketing
