Analysis of the available data on your interested customers
By thoroughly analysing your previous interested customers, we can generate detailed profiles that show you exactly which target groups your previous marketing and sales measures have been most and least successful with.
This process is based on the 250 address-qualifying variables on socio-demographics and psychographics, consumer characteristics, and phases of life from the AZ DIAS market database. These attributes are combined with the household addresses and list broking databases and allow you to use the findings directly when selecting suitable addresses or highlighting potential addresses with a high affinity for your offer.
An accompanying analysis of the new customers you acquire using this method will also show the extent to which the profiles of interested customers differ with regard to successful or unsuccessful conversion of interest into acceptance of an offer (purchase, signing a contract ...).
Other profiling options
Analysis of the characteristics of your offer
Even without existing data substances, we can help you to successfully generate interest by combining an analysis of your offer’s characteristics with our many years of target group expertise.
We work with you to develop target group filters that allow you to select suitable addresses or define potential for the first time. Response analyses then allow us to whittle down the target group profiles that are relevant to your offer even further.
Work with us to define your target group profile and suitable addressees based on targeted market research. We have direct links to extensive studies and panels, such as those of TBS Infratest and GfK Panel Services. Our partner, microm, also has access to the consumer analysis for transfers to the AZ DIAS market database.
You can also benefit from the latest neuromarketing findings and neurological profiles born of our successful partnership with 180° visual systems.
Benefit from our knowledge – combined with the latest technology – to successfully generate interest in your company!