Are you planning to set up new sites?
We can analyse your current market situation and the ranges of your existing branches. With the help of tools, such as the
AZ DIAS market database and other statistical and geographic information and analysis systems, we can highlight the best locations across Germany for your new sales outlets.
The distribution and locations of your existing customers play a key role in this process. We then have all the important data mining and market research tools to describe your potential new customers, which allows us to geographically analyse the distribution of customers, target groups and sales potential based on existing site locations and ranges. You can now localise “blank spots” and cases of excessive or insufficient supply in your markets, thus allowing you to identify potential locations for new sales outlets.
The commercial situation and the competition in the area can also be included in the planning. By using the company database of beDirect GmbH, a company run jointly by AZ Direct and Creditreform, we can take into account the influence of comparable local providers.
Speak to us about opportunities for successful expansion!
Are you planning sites for the first time?
Even if you do not have any sites yet, for example because you are making your first foray into the German market or have previously sold your products and services exclusively via other channels (TV, print, online, catalogue, mailing campaigns), we can use your existing target group data.
With this information, we can carry out a detailed analysis of your existing customer databases and conduct market research to gather important information. After highlighting or locating your target group-specific market potential, we can recommend to you the best locations to set up your future sales outlets.
Do you need regional information on current and potential markets for your own planning purposes? We will be happy to provide you with comprehensive market data!
