Expand the base of knowledge on your customers and markets that serves as the foundation of your marketing and sales strategies. Use additional information from extensive market research studies and panel surveys.
AZ Direct’s exclusive partnership with TNS Infratest – one of Germany’s leading
market, opinion and media research institutes – in the field of semiometry enables you to:
- add specific questions to panel surveys
- evaluate answers in terms of your target groups
- dentify the moral concepts held by your target group
- get to know your target groups’ attitudes to the different advertising channel
- enrich addresses with psychographic variables and subsequently select them.
AZ Direct’s partnership with the GfK Travel and Financial Market Panels allows us to determine target group information for specific providers and offers in these sectors and make them useful to you – e.g. for selecting addresses from the AZ DIAS market database or for enriching your customers with specific financial market types.
Our collaboration with microm – a member of the Creditreform Group– allows us to convert target group descriptions from the consumer analysis into tailor-made address selections for you. As a new feature, we can now also select and typify customers based on the microm Geo Mileus SINUS types system.
You can also take advantage of the latest findings in the field of neuromarketing. Together with the company 180° visual systems, we will work with you to draw up different neurological decision templates for your customers and target groups, thus allowing you to tailor your marketing presence even more specifically.
Simply ask us about the best individual options for your company’s market research!